Sr. Director of Product Marketing

About the Role

Key Responsibilities

• Serve as a category evangelist, shaping and amplifying Nexthink's role as the DEX leader to analysts, press, partners, and executive audiences.
• Build persona-based narratives that resonate from IT ops to the CIO suite, connecting emotional hooks to business-critical outcomes.
• Craft positioning that differentiates Nexthink and elevates our entire portfolio in a fast-evolving market.
• Translate technical features into compelling, human stories that make customers and executives lean in.
• Deliver presentations that earn the trust and attention of senior IT leaders and C-level audiences.
• Represent Nexthink on stage and in market conversations as a thought leader in the future of Digital Employee Experience.
• Own GTM strategy for major launches and cross-sell initiatives, aligning tightly with Product, Sales, and Growth Marketing.
• Drive competitive positioning, pricing narratives, and value frameworks that accelerate adoption and revenue.
• Operate with urgency, ensuring our messaging keeps pace with the velocity of our engineering and product teams.
• Lead creation of high-impact content - solution briefs, ROI stories, executive decks, and customer case studies.
• Partner with Sales Enablement to arm field teams with the tools and messaging they need to win CIOs and IT leaders.
• Stay ahead of trends and competitive shifts to continuously evolve our category narrative.
• Conduct persona research, customer interviews, and win/loss analysis to refine positioning and GTM strategy.

Requirements

• 8+ years of Product Marketing experience in B2B SaaS or enterprise software (Senior Director level for 10+).
• Proven ability to craft compelling, persona-based storytelling that connects technical solutions to executive priorities.
• Track record of elevating positioning and messaging to win the ear of CIOs and senior IT executives.
• Experience serving as a category evangelist, driving thought leadership in a fast-growing market.
• Expertise in GTM strategy, competitive positioning, and launch execution.
• Experience operating at the speed of agile product and engineering teams.
• Executive presence and presentation skills; comfortable representing the company at major events.
• Background in IT, digital experience, or infrastructure software (VDI, endpoint management, EUC) a plus.

Nice to Have

• Background in IT, digital experience, or infrastructure software (VDI, endpoint management, EUC) a plus.

Qualifications

• 8+ years of Product Marketing experience in B2B SaaS or enterprise software.
• Proven ability to craft compelling, persona-based storytelling.
• Track record of elevating positioning and messaging to CIOs and senior IT executives.
• Experience serving as a category evangelist and thought leader.
• Expertise in GTM strategy, competitive positioning, and launch execution.
• Experience operating at the speed of agile product and engineering teams.
• Executive presence and presentation skills.

Benefits & Perks

• Comprehensive and generous benefits plan including health, dental, vision, life insurance, long-term disability, and accidental death/personal loss coverage.
• Flexible hours and unlimited vacation, 11 company-paid holidays, and 3 extra days for volunteering.
• Hybrid work model with structured onboarding.
• Free access to professional training platforms.
• Up to 16 weeks of paid leave for birthing parents/primary caregivers, 6 weeks for secondary caregivers.
• 401(k) plan with up to 4% company matching contributions, vesting immediately.
• Bonuses for referring successful hires after three months of employment.