Sr. Director of Product Marketing

Nexthink

Bolton, MA

Full Time

Executive

about 1 month ago

Job Description

About the Role

Nexthink is the leader in digital employee experience management software. The company provides IT leaders with unprecedented insight allowing them to see, diagnose and fix issues at scale impacting employees anywhere, with any application or network, before employees notice the issue. As the first solution to allow IT to progress from reactive problem solving to proactive optimization, Nexthink enables its more than 1,200 customers to provide better digital experiences to more than 15 million employees. Dual headquartered in Lausanne, Switzerland and Boston, Massachusetts, Nexthink has 9 offices worldwide. The company is pioneering the Digital Employee Experience (DEX) category and seeks a storyteller and strategist to elevate its market presence and messaging.

Key Responsibilities

Serve as a category evangelist, shaping and amplifying Nexthink's role as the DEX leader to analysts, press, partners, and executive audiences.
Build persona-based narratives that resonate from IT ops to the CIO suite, connecting emotional hooks to business-critical outcomes.
Craft positioning that differentiates Nexthink and elevates the entire portfolio in a fast-evolving market.
Translate technical features into compelling, human stories that make customers and executives lean in.
Deliver presentations that earn the trust and attention of senior IT leaders and C-level audiences.
Represent Nexthink on stage and in market conversations as a thought leader in the future of Digital Employee Experience.
Own GTM strategy for major launches and cross-sell initiatives, aligning with Product, Sales, and Growth Marketing.
Drive competitive positioning, pricing narratives, and value frameworks to accelerate adoption and revenue.
Lead creation of high-impact content such as solution briefs, ROI stories, executive decks, and customer case studies.
Partner with Sales Enablement to equip field teams with tools and messaging to engage CIOs and IT leaders.
Stay ahead of trends and competitive shifts through persona research, customer interviews, and win/loss analysis to refine positioning and GTM strategy.

Requirements

8+ years of Product Marketing experience in B2B SaaS or enterprise software, with senior level experience for 10+ years.
Proven ability to craft compelling, persona-based storytelling that connects technical solutions to executive priorities.
Track record of elevating positioning and messaging to win the ear of CIOs and senior IT executives.
Experience serving as a category evangelist and driving thought leadership in a fast-growing market.
Expertise in GTM strategy, competitive positioning, and launch execution.
Experience operating at the speed of agile product and engineering teams.
Strong executive presence and presentation skills; comfortable representing the company at major events.
Background in IT, digital experience, or infrastructure software (VDI, endpoint management, EUC) is a plus.

Nice to Have

Background in IT, digital experience, or infrastructure software such as VDI, endpoint management, or EUC.

Qualifications

Experience in B2B SaaS or enterprise software marketing at a senior director level or equivalent.

Benefits & Perks

Comprehensive and generous benefits plan including health, dental, vision, life insurance, long-term disability, and accidental death/personal loss coverage.
Flexible hours and unlimited vacation, plus 15 days of holidays and 3 days for volunteering.
Hybrid work model with structured onboarding.
Free access to professional training platforms.
Up to 16 weeks paid leave for birthing parents/primary caregivers, 6 weeks for secondary caregivers.
401(k) plan with up to 4% company matching contributions, vesting immediately.
Bonuses for successful referrals after three months of employment.

Working at Nexthink

Nexthink operates as One Team across 5 continents, emphasizing collaboration, innovation, diversity, inclusion, and equity. The company values connecting, collaborating, and continuously growing, with a diverse workforce representing over 75 nationalities and multiple languages.

Apply Now