Sr Director, Outbound PMM (Creators)

About the Role

Key Responsibilities

• Lead activations, co-marketing initiatives, and partner marketing to expand reach and impact
• Spearhead creative campaigns and evergreen communications that drive awareness and engagement
• Act as a messaging expert, translating briefs and complex concepts into compelling narratives
• Align strategy across social, content, and community channels, working cross-functionally to execute at scale
• Develop and maintain deep relationships with stakeholders across marketing, community, insights & research, communications, and partnerships
• Partner with Inbound PMM to translate product and community insights into marketing strategy
• Collaborate with marketing, sales, and communications teams to orchestrate unified launch plans that drive product adoption
• Enable GTM and Marketing teams to understand, articulate, and amplify product value
• Act as a public-facing voice through events, customer conversations, and thought leadership opportunities

Requirements

• A minimum of ten years of product marketing experience, including senior leadership roles driving strategy and execution for innovative products
• Passion for new technologies, with deep knowledge of the GenAI landscape
• Deep understanding of creator ecosystems and how communities adopt and influence technology
• Demonstrated skill in developing effective product positioning, messaging, and content that drives engagement and adoption
• Experience successfully launching AI or technical products to market, with an ability to differentiate in a fast-evolving, competitive space
• Proven track record in collaborating across all levels of an organization
• Expertise in crafting, implementing, and leading change management initiatives
• Ability to thrive in ambiguity and rapidly evolving environments, with a bias for action and problem solving
• Skilled at toggling between high-level strategy and hands-on execution in a fast-paced, cross-functional environment
• Executive presence and experience representing brands externally through thought leadership, customer events, or industry forums
• Strong storytelling ability, with a creative mindset and passion for crafting narratives that resonate with diverse audiences

Nice to Have

• Experience in the creative or digital media industry
• Knowledge of marketing tools and platforms
• Previous experience working in a global organization

Qualifications

• Educational background not explicitly specified in the description

Benefits & Perks

• The U.S. pay range for this position is $175,000 -- $365,900 annually, varying by location and experience
• Short-term incentives in the form of sales commissions or annual incentives
• Potential eligibility for long-term incentives in the form of a new hire equity award
• Consideration of qualified applicants with arrest or conviction records in accordance with state and local laws