Sr. Director, Owned Marketing

About the Role

Key Responsibilities

• Develop and execute a comprehensive communication strategy aligned with brand goals and objectives, leveraging consumer insights to drive brand love and repeat purchases.
• Utilize data-driven approaches to segment customers based on behavior, demographics, and preferences, and develop customer profiles and personas for personalized messaging.
• Create and oversee tailored content for emails, SMS, and marketing materials to deliver targeted messages that resonate with specific customer segments, ensuring consistent brand voice.
• Leverage data analytics tools to gather insights on customer engagement and satisfaction, monitor KPIs, and make data-driven recommendations for improvement.
• Collaborate with the Martech COE team to identify and implement tools and platforms supporting personalization initiatives, staying updated on industry trends.
• Work with the media team to balance the role of owned channels and media tactics, optimizing the total customer journey.
• Reimagine and develop the brand loyalty program, integrating it into daily communications, and innovate on perks, programming, and retention measurement.
• Conduct A/B testing and other experiments to evaluate and optimize personalization and communication strategies.
• Manage relationships with vendors across MarTech, CRM, and creative agencies, onboarding new platforms and fostering innovation.
• Lead and mentor a team responsible for personalization and communication initiatives, fostering a culture of innovation and collaboration.

Requirements

• Proven experience in owned marketing, customer segmentation, and personalized communication strategies.
• Strong understanding of data analytics, customer behavior, and KPIs related to marketing effectiveness.
• Experience collaborating with marketing technology teams and implementing marketing tools and platforms.
• Leadership skills with experience managing and developing teams.
• Ability to develop and execute strategic marketing plans aligned with brand objectives.
• Excellent communication skills and ability to work cross-functionally with media, creative, and vendor teams.

Nice to Have

• Experience in the fashion or luxury retail industry.
• Knowledge of loyalty program development and management.
• Familiarity with industry trends in personalization technology and media strategies.

Qualifications

• Relevant experience in marketing, customer engagement, or related fields.
• Experience with marketing technology tools and platforms.
• Leadership experience managing teams and vendor relationships.

Benefits & Perks

• Medical insurance
• Dental insurance
• Vision insurance
• 401(K)
• Paid Paternity and Maternity leave
• Commuter Benefits
• Disability insurance
• Tuition assistance