Sr Director - Performance Marketing

About the Role

Key Responsibilities

• Architect and execute a comprehensive strategy for all paid performance channels, including paid search, paid social, display, programmatic, affiliate, and emerging platforms, ensuring seamless integration with broader media and business goals.
• Maximize omnichannel revenue contribution by leveraging data-driven targeting, segmentation, and personalized marketing efforts.
• Translate media investments into profitable growth across online and in-store channels.
• Lead, mentor, and grow a high-performing team of U.S.-based and off-shore performance marketing professionals.
• Build a strong team culture focused on collaboration, innovation, and accountability.
• Ensure alignment across time zones and functions to maintain operational excellence and campaign continuity.
• Work closely with media planning, media agency, brand, digital (lowes.com), merchandising, CRM, analytics, and store operations teams to create omnichannel strategies that support business growth.
• Implement test-and-learn strategies, optimize campaigns using advanced analytics, and enhance measurement practices such as attribution models and incrementality testing.
• Manage multi-million dollar performance marketing budgets and external agency/partner relationships to maximize ROI.
• Leverage enterprise-grade tools and platforms (Google Marketing Platform, Adobe Analytics, etc.) to power campaign execution and insights.
• Present performance insights, strategic updates, and business recommendations to senior executives and cross-functional stakeholders.

Requirements

• Bachelor's Degree in Business, Marketing, Finance or related field or equivalent experience.
• 11-15 Years of progressive marketing experience.
• 10+ Years of experience in marketing, with at least 5 years in digital/performance marketing leadership roles.
• 8-10 Years of experience leading teams.
• 8-10 Years of experience in omnichannel or retail media marketing.
• Proven track record of leading large-scale performance marketing efforts in complex enterprise environments.
• Experience in digital marketing platforms such as Google Ads, Meta, DSPs, and affiliate networks.
• Strong financial and analytical acumen; fluency in KPIs, ROAS, CAC, and LTV.
• Experience managing global teams to drive results across multiple geographies and time zones.

Nice to Have

• Master's Degree in Business, Marketing, Finance or related field or equivalent experience.
• Experience in Fortune 200 companies or similarly scaled global organizations.

Qualifications

• Educational background in Business, Marketing, or Finance (Bachelor's or Master's preferred).
• Extensive experience in performance marketing and leadership roles.

Benefits & Perks

• Lowe's team members enjoy exceptional benefits and opportunities to grow their skills.
• Lowe's supports communities through programs focused on creating safe, affordable housing, developing skilled trade experts, and disaster relief efforts.