Sr Director, Product Marketing

Adobe

San Francisco, CA

Full Time

Director

175k-366k

13 days ago

Job Description

About the Role

Changing the world through digital experiences is what Adobe's all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We are on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! The opportunity involves leading product marketing for Creative Cloud's desktop products, including defining strategies, building go-to-market plans, and collaborating across teams to drive growth for flagship digital imaging products like Photoshop and Lightroom.

Key Responsibilities

Define the long-term and annual business strategy to drive growth of our flagship image editing desktop apps.
Establish priority business goals and build the annual go-to-market and product plans in collaboration with key partners to achieve those goals.
Lead a team to build GTM and marketing plans by deeply understanding market dynamics, customer needs, industry trends, and the competitive landscape.
Partner cross-functionally to ensure product and GTM decisions align with business priorities and collaborate to determine shifts throughout the year.
Conduct TAM, market share, and competitive assessments.
Define target audience priorities and customer needs.
Identify growth levers across product, GTM, geographies, and partnerships.
Develop pricing and packaging strategies.
Create marketing strategies, value propositions, and messaging.
Design distribution strategies including partnerships and ecosystem engagement.
Act as a change agent, guiding teams forward in a rapidly evolving environment.

Requirements

Strategic product marketing experience with desktop consumer or productivity software products.
Passion for creative products and the creative industry.
Deep understanding of professional design or photography communities, market trends, and the competitive landscape.
GM mentality and an 'owner-operator' working style.
Proven success influencing peers across product management, engineering, marketing, and regional leaders in a high matrixed and global organization environment.
Strong executive presence and excellent communication skills.
Strategic problem-solving skills with the ability to identify and set short- and long-term priorities.
A drive to constantly optimize and improve, with a relentless focus on customer experience.

Nice to Have

Experience in the digital imaging or creative software industry.
Experience working in a global organization with cross-functional teams.

Qualifications

Experience in product marketing for desktop software products.
Understanding of professional design or photography communities.

Benefits & Perks

Competitive salary range from $175,000 to $365,900 annually, depending on location and experience.
Potential eligibility for long-term incentives such as equity awards.
Additional incentives may include sales commissions or annual incentive plans depending on role.

Working at Adobe

Adobe is committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. The company values innovation, collaboration, and diversity, and strives to foster an inclusive environment that encourages new ideas from all levels of the organization.

Apply Now