Sr. Director, Worldwide Brand Marketing

About the Role

Key Responsibilities

• Work directly with the CMO to define, refine and implement a strategic brand positioning that leverages our Distributor difference and helps build a global health & wellness lifestyle brand.
• Owns and activates supporting brand pillars and stories (e.g., Distributor difference; Quality & Science; Customer Goals; Wellness Philosophy; Sustainability, etc).
• Identify and lead strategic, creative, and internal partners to define/refine brand and creative strategy, including brand look and feel, design aesthetics, and global expression.
• Lead global roll-out, adaptation and governance of new brand strategy & platform, ensuring brand positioning, story, creative strategy, look & feel are well understood and practically applied at all levels.
• Build global brand training & education, workshops, etc. to drive compliance and knowledge.
• Connect to Herbalife's business model and go-to-market strategy, weaving this into all strategic brand & creative work.
• Work with WW Sales & WW Events teams to integrate brand platform & story into meetings, events, recognitions, etc.
• Convert strategic plans into actionable programs and projects.
• Lead and develop content plan that delivers on strategic business goals across all channels.
• Lead Corporate social strategy and team to deliver brand storytelling and build brand equity.
• Influence WW Product Marketing, Innovation, Corporate Communications, Digital and other functions to integrate global brand and creative strategy.
• Engage key constituents including CEO/Senior Management, Distributors & Distributor Leadership, and on-the-ground Distributors through their daily methods of operation.
• Ensure ongoing communication of critical information and standard processes across regions.
• Provide key brand health performance indicators to senior management to inform business decisions.
• Lead Directors and Sr Managers.

Requirements

• 12+ years of global brand management experience in a traditional Consumer Packaged Goods company or 12+ years combined experience in a global CPG company or advertising agency.
• Substantial experience in lifestyle, health, wellness, beauty, and/or food branding.
• Experience leading global brand & creative strategy across regions/countries.
• Proven ability leading the brand and creative strategic process, including developing brand positioning and implementing in market.
• Experience working across a matrixed organization and influencing management.
• Experience leading a multi-disciplinary team with challenging priorities.
• Proven success in developing and leading teams and agencies in strategy and/or creative.
• Demonstrated success in building a global brand change agenda.
• Bachelor's degree in marketing or related field.
• Cross-functional team management experience collaborating with commercial functions.
• Strong analytical, strategic, and creative thinking skills.
• Excellent communication, problem solving, and leadership abilities.
• Ability to interact effectively at all levels with cultural sensitivity.

Nice to Have

• Experience in health, wellness, beauty, or food branding.
• Experience influencing senior management and regional leaders.
• Experience with global brand governance and training.

Qualifications

• Bachelor's degree in marketing or a related field.

Benefits & Perks

• Group Health Programs including Medical, Dental, Vision, HSA, FSA, Basic Life/AD&D, Disability, and Employee Assistance Program.
• Voluntary Benefit Programs including 401(k), Wellness Incentive, Employee Stock Purchase Plan, Supplemental Insurance, Pet Insurance.
• Paid time off including holidays, floating holidays, vacation, sick leave, volunteer time, maternity/paternity leave, bereavement, personal leave, and voting time.