Sr. Email Marketing Spec-MTG

About the Role

Key Responsibilities

• Strategize, plan, and manage the day-to-day content of all email marketing initiatives that contribute to the overall communications goal and positively maintain the company's brand
• Build and execute email campaigns, including list building, segmentation analysis, browser and testing, and email publishing
• Develop, execute, and analyze email automation and workflows for various branch and department needs
• Develop, execute, and analyze A/B testing for optimal email performance
• Monitor and drive email campaign targets reporting and tracking processes, along with testing methodologies and results reporting
• Audit the creative for all emails to ensure link and landing page accuracy as well as proper tracking parameters; provide creative direction and hands-on execution when needed
• Regularly report on campaign and lifecycle marketing program performance to Marketing Managers
• Prepare reports, presentations, and updates for audiences of varying technical expertise
• Determine target audiences, devise campaigns, and launch email initiatives to generate leads or create buzz
• Work with Design and cross-functional teams to audit and test email campaigns
• Use email analytics to redefine current processes and procedures
• Provide feedback and analysis to branches/departments on their email marketing initiatives
• Act as lead specialist for other email marketing positions, providing guidance and direction
• Become familiar with mortgage-specific products, services, licensing, disclosures, and compliance requirements

Requirements

• Associate degree or equivalent from a two-year college or technical school in Communications, Digital Media, Advertising, Marketing, or Business
• Four or more years of related experience managing, monitoring, and analyzing email marketing in a corporate setting
• Knowledge of professional email marketing management and utilizing ESP platforms
• Experience building and driving reporting of email KPIs
• Experience working with Design and cross-functional teams to audit and test email campaigns
• Proficient knowledge of HTML (email friendly), able to read, use, and troubleshoot HTML
• Knowledge of CAN-SPAM requirements and email best practices
• Working knowledge of SEO/SEM, web analytics, and social media
• Exceptional writing and editing skills for varied audiences
• Effective communication skills across all employee levels, including executives
• Ability to work within tight deadlines and budgets
• Ability to manage multiple responsibilities with attention to detail in a fast-paced environment
• Proficiency with MS Office and email

Nice to Have

• Bachelor's degree from a four-year college or university
• Proficient experience with Click Dimensions
• Proficient or working knowledge of Adobe Creative Suite (Photoshop, Illustrator, etc.), CSS, and other markup languages

Qualifications

• Associate degree or equivalent in relevant field
• Four or more years of related email marketing experience

Benefits & Perks

• Medical, Vision, and Dental insurance
• 401(K) retirement plan
• Employee Stock Purchase Plan
• Flex Spending Accounts
• Life Insurance
• Vacation, Sick, Personal Time, and Company Holidays