Sr. Email Marketing Specialist

About the Role

Key Responsibilities

• Strategize, plan, and manage the day-to-day content of all email marketing initiatives that contribute to the overall communications goal and positively maintain the company's brand
• Build and execute email campaigns, including list building, segmentation analysis, browser and testing, and email publishing
• Develop, execute, and analyze email automation and workflows for various branch and department needs
• Develop, execute, and analyze A/B testing for optimal email performance
• Monitor and drive email campaign targets reporting and tracking processes, along with testing methodologies and results reporting
• Audit the creative for all emails to ensure link and landing page accuracy as well as proper tracking parameters; provide creative direction and hands-on execution when needed
• Regularly report on campaign and lifecycle marketing program performance to Marketing Managers
• Prepare reports, presentations, and updates for audiences of varying technical expertise
• Determine target audience, devise campaigns, and launch email campaigns to create buzz or generate leads
• Work with Design and cross-functional teams to audit and test email campaigns
• Use email analytics to redefine current processes and procedures
• Provide feedback and analysis to branches/departments on their email marketing initiatives
• Act as lead specialist for other email marketing positions providing guidance and direction
• Become familiar with mortgage-specific products, services, licensing, disclosure, and requirements
• Conduct all business in a professional and ethical manner to serve customers and increase goodwill and profit

Requirements

• Associate degree or equivalent from a two-year college or technical school in Communications, Digital Media, Advertising, Marketing, and/or Business
• Four plus years of related experience and/or training developing, managing, monitoring, and analyzing email marketing in a corporate setting
• Knowledge of professional email marketing management in a hands-on capacity and utilizing ESP platforms to build and execute email campaigns
• Knowledge of building and driving reporting of email KPIs
• Experience working with Design and cross-functional teams to audit and test email campaigns
• Proficient knowledge of HTML (email friendly), able to use, read, and troubleshoot HTML as necessary
• Understanding of CAN-SPAM requirements and email best practices
• Working knowledge of SEO/SEM, web analytics, and social media
• Exceptional writing and editing skills for varied audiences
• Effective communication skills with all employees, including executives
• Ability to work within tight deadlines and budgets
• Ability to manage multiple responsibilities with attention to detail in a fast-paced environment
• Ability to apply common sense understanding to carry out instructions

Nice to Have

• Experience with MS Office and email tools

Qualifications

• Associate degree or equivalent from a two-year college or technical school

Benefits & Perks

• Not explicitly specified in the description