Sr. Manager, Audience Strategy & Optimization

About the Role

Key Responsibilities

• Support execution of a comprehensive audience strategy across consumer and HCP brands, providing strategic recommendations, partnership, and education to internal stakeholders in implementing key audience functions and tactics.
• Assist in establishing, developing and promoting best practices for audience strategy, planning and execution, drive forward consistent standards and processes with creation, execution, measurement and optimization.
• Drive expansion of digital audience usage and increase the targeted content that reaches digital audiences across Pfizer, with the goal of improving Marketing ROI.
• Partner with measurement team to understand performance and optimize to drive brand goals.
• Work in partnership with key data providers and partners to develop segments that deliver on brand business needs.
• Advise on the ongoing work with Publicis' audience data to use their proprietary audience database to optimize and improve audience strategy.
• Maximize our demand-side platforms (DSPs) capabilities to expand 1:1 audience targeting using individual user-level integrations to inform campaign reach and drive improved performance.
• Activate audience strategies with internal brand and product teams to drive usage in Pfizer-owned or managed consumer and HCP experiences.
• Lead or coordinate initiatives to target HCPs individually to deliver targeted information or branding via paid, owned and earned media.
• Represent the voice of the customer/business with respect to product and feature development.
• Stay informed on emerging audience trends and technologies, including alternative targeting solutions, clean room opportunities, and evaluate test-and-learn opportunities.
• Contribute to and deliver monthly COE updates to key stakeholders and quarterly leadership updates on performance and progress.
• Partner across the CMO to build communication plans for sharing results with the broader marketing organization.
• Demonstrate collaborative leadership by fostering effective communication, supporting peers, and contributing to problem-solving efforts that simplify complex challenges.

Requirements

• BA/BS required.
• 6+ years of agency or client-side audience experience, with healthcare expertise preferred but not required.
• Proven experience as a leader with a track record of driving growth.
• Experience working with data & audience partners.
• Ability to work effectively and collaboratively in a team-based environment.
• Strong communication skills and ability to translate concepts for diverse audiences.
• A deep understanding of audience strategy development, segmentation, targeting, and measurement across media channels.
• Understanding of media measurement norms, evolving landscape, and industry standards.
• A strong analytical mindset with the ability to leverage data to inform strategic decisions and optimize campaign performance.
• Identify and solve problems effectively, finding creative solutions to challenges.
• Experience in presenting complex information clearly and concisely to leadership, effectively communicating insights and recommendations.
• Demonstrates a breadth of diverse leadership experiences including influencing, collaborating, developing, coaching, and guiding colleagues to achieve outcomes.

Nice to Have

• Healthcare expertise (preferred but not required).

Qualifications

• BA/BS degree.

Benefits & Perks

• Competitive salary range from $120,800 to $201,400.
• Eligibility for Pfizer's Global Performance Plan with a bonus target of 17.5% of base salary.
• Participation in share-based long-term incentive programs.
• Comprehensive benefits including a 401(k) plan with Pfizer Matching Contributions, additional Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health coverage (medical, prescription, dental, vision).
• Relocation assistance may be available based on business needs and eligibility.