Sr. Manager Brand Activation

About the Role

Key Responsibilities

• Drive the full lifecycle of regional brand experiences, including sampling, community events, and experiential activations—from ideation to post-activation reporting.
• Oversee staffing, training, scheduling, and performance of brand ambassadors and field sampling teams.
• Work closely with Sales, Brand, Retail, Ops, and Shopper Marketing teams to align initiatives and ensure consistent, integrated execution.
• Identify and secure high-impact partnerships with local events, gyms, colleges, festivals, and nonprofit organizations to amplify Chobani's presence and mission.
• Manage all event operations including venue/vendor coordination, asset management, shipping logistics, and run-of-show development.
• Own and optimize KPIs such as trial volume, event impressions, engagement, ROI, and market penetration.
• Collaborate with creative and digital teams to ensure activations are content-rich, visually on-brand, and optimized for social sharing.
• Oversee budgets, contracts, and project timelines across multiple concurrent activations with strong attention to detail.
• Conduct regional market research to identify brand growth opportunities; monitor competitor activity and cultural trends to inform strategy.
• Provide mentorship to field teams and contribute to strategic projects that enhance overall team performance and capability.
• Set and manage to SMART goals across field territories tied to sampling, engagement, and brand-building metrics.

Requirements

• A strategic executor with 6+ years of experience in brand activation, field marketing, or experiential events.
• Experienced in managing field teams, vendors, and logistics across multiple markets.
• Passionate about storytelling and creating memorable consumer experiences.
• A natural collaborator who thrives in a fast-paced, cross-functional environment.
• Analytical and data-driven with a knack for turning insights into action.
• Highly organized with a proven ability to juggle multiple projects and deadlines.
• Deeply in tune with cultural trends and regional nuances that impact brand engagement.

Nice to Have

• Experience working in a consumer-packaged goods environment.
• Knowledge of regional market dynamics and cultural trends.

Benefits & Perks

• Comprehensive benefits package including medical, dental, and vision coverage.
• 401K match, short- and long-term disability coverage.
• Health savings accounts, flexible spending accounts, and tuition reimbursement.
• Specialized benefits like health care navigation, mental health services, fertility assistance, and paid parental leave.
• 120 hours of PTO and 11 holidays each year.
• Salary range: $125,000.00 - $188,000.00, plus bonus.