Sr. Manager, Digital UX

About the Role

Key Responsibilities

• Define and champion a visionary UX strategy that reimagines consumer engagement across digital touchpoints.
• Architect intuitive, high-performing user experiences rooted in behavioral data and consumer insights.
• Build scalable design systems that reflect brand voice and adapt to evolving expectations.
• Lead the team responsible for all brand websites and email platforms, ensuring consistency and innovation across the portfolio.
• Oversee day-to-day execution with a focus on measurable outcomes such as conversion, engagement, loyalty, and growth.
• Foster a culture of agile iteration through A/B testing, behavioral analytics, and real-time optimization.
• Continuously evolve user journeys using AI-driven personalization and emerging UX trends.
• Implement enterprise-level SEO strategies to drive discoverability and organic performance.
• Shape the future of search through Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO).
• Integrate evolving search behaviors and platform innovations into UX design processes.
• Serve as the enterprise lead for audience data strategy, collaborating across media, analytics, content, and IT.
• Define and prioritize data use cases that unlock personalized experiences and business value.
• Partner with agencies to track performance, optimize execution, and ensure strategic alignment.
• Collaborate with analytics teams to translate performance data into actionable UX insights.
• Develop dynamic dashboards and reporting tools to guide decision-making and strategy.
• Fuse data and design to deliver relevance and value at owned digital touchpoints.
• Act as the voice of the user across digital initiatives, connecting brand ambition to digital execution.
• Partner with IT, media, content, social, and PR teams to ensure seamless integration across the marketing ecosystem.
• Inspire cross-functional teams to elevate possibilities through collaboration and innovation.
• Stay ahead of UX trends, AI capabilities, and evolving digital behaviors to keep Campbell's at the forefront.
• Pilot new technologies, tools, and frameworks that unlock next-generation consumer experiences.
• Contribute to a culture of curiosity, continuous improvement, and forward-thinking design.

Requirements

• 8+ years of progressive experience in digital UX, web/email experience design, or digital product leadership.
• Proven success leading large-scale UX transformations across complex brand portfolios.
• Expertise in translating data, business goals, and creative ambition into connected digital experiences.
• Hands-on experience with CMS platforms, SEO/SEM, responsive design, and personalization engines.
• Fluency with analytics tools (e.g., Google Analytics, heatmapping, AI-based testing platforms).
• Strong leadership and collaboration skills with the ability to influence across disciplines.
• A portfolio that demonstrates strategic thinking, executional excellence, and measurable impact.
• Bachelor's degree required.

Nice to Have

• Experience with AI-driven personalization and emerging UX technologies.
• Familiarity with GEO and AEO strategies and their application in digital marketing.
• Exposure to enterprise-level digital transformation initiatives.
• Understanding of accessibility standards and inclusive design practices.

Benefits & Perks

• Target base salary range between $140,400-$201,800 depending on location and experience.
• Health, dental, 401k, and wellness benefits beginning on the first day of employment.
• Unlimited sick time, paid time off, and holiday pay.
• Free access to the fitness center (if in WHQ), on-site day care, and company store.
• Campbell's Cares program matches employee donations and volunteer activity up to $1,500 annually.
• Access to Employee Resource Groups (ERGs).