Sr. Manager, Head of Content Marketing

About the Role

Key Responsibilities

• Develop audience-first content strategies for a near to mid-term roadmap that grows value for U.S. Consumer Card across the funnel.
• Identify opportunities for audience growth on new channels, formats, and audience personas.
• Stay ahead of emerging trends in Content Marketing and channels, including how AI can be leveraged to advance content marketing efforts.
• Manage the development of a test & learn agenda to improve conversion and UX on the Learn & Grow content hub in partnership with the BA team.
• Oversee day-to-day content marketing editorial strategy and execution across owned properties and partner platforms.
• Ensure all content is consistent, carries a distinctive POV, and meets or exceeds alternative content options.
• Manage SEO agency and other agency partners in audience and keyword research, strategic planning, and creative execution.
• Use data and hypotheses to understand content performance and generate new content ideas and refinements.
• Partner with Process/Project Management and Brand Creative teams to scale and improve content creation and publishing processes.
• Collaborate with Enterprise Tech to ensure capabilities like modular components, advanced CMS, personalization, and CRO testing are in place.

Requirements

• Bachelor's Degree or military experience.
• At least 4 years of experience in planning, executing, and analyzing marketing programs.
• Experience in leading cross-functional teams.
• Deep understanding of content marketing strategic planning, growth levers, and production practices.
• Knowledge of analytics platforms for website and search, creative development, and editorial strategy.
• Familiarity with digital media landscape and MarTech tools for audience development.
• Ability to identify relevant KPIs and establish plans to achieve goals.
• Strong communication skills, including written and oral, with strategic influencing ability.
• Proven ability to work in ambiguity and build long-term vision and roadmaps.

Nice to Have

• Master's of Business Administration.
• 2+ years of experience in Content Marketing strategy and production.
• 4+ years of experience working with SEO, SEM, Social, and Web analytics and testing.
• 2+ years working in Financial Services marketing.

Qualifications

• Bachelor's Degree or military experience.
• At least 4 years of experience in marketing program planning, execution, and analysis.

Benefits & Perks

• Competitive and inclusive health, financial, and other benefits.
• Performance-based incentive compensation, including cash bonuses and long-term incentives.
• Salary ranges based on location, e.g., McLean, VA: $170,800 - $194,900; Richmond, VA: $155,300 - $177,200.