Sr Manager Influencer Relations

About the Role

Key Responsibilities

• Lead and develop a team of three, fostering a collaborative and high-performance culture.
• Develop and implement comprehensive influencer strategies to capitalize on key business opportunities, enhancing brand visibility and engagement.
• Collaborate cross-functionally across Integrated Marketing, Media Center of Excellence, Merchandising, and Events teams to infuse influencer strategy and maximize brand moments.
• Craft strategies that align with business objectives, delivering relevance and EMV across key guest cohorts and categories.
• Proactively communicate influencer marketing expertise with the broader organization through education and insights.
• Strategically expand the creator network to include programs such as the Ulta Beauty Collective and UB Creates, as well as other initiatives.
• Collaborate with Pro and Design teams to enhance internal talent activations aligned with influencer strategies.
• Identify and onboard high-impact creators to amplify brand reach and influence.
• Develop and execute an influencer mailer strategy to boost brand awareness and drive EMV.
• Cultivate strong relationships with creators, influencers, talent agencies, and internal teams to grow programs and brand awareness.
• Oversee the planning and execution of two annual creator trips to strengthen key brand relationships.
• Manage multi-million dollar budgets, negotiate talent and agency fees, and monitor budget performance.
• Manage agency relationships, ensuring alignment with strategic goals and campaign effectiveness.
• Collaborate with legal to ensure FTC compliance for paid influencer partnerships and content reviews.
• Partner with Rapid Response team on influencer-related issues, providing counsel to mitigate risks.

Requirements

• 10+ years experience in social, influencer marketing and/or communications in beauty, fashion, or lifestyle industry.
• Experience building, managing, and mentoring a dynamic team of influence marketers.
• Strong understanding of consumer codes within social platforms, current events, and subculture trends.
• Inclusive leadership with high EQ, championing diversity and representation.
• Excellent communication skills across various platforms and channels.
• Ability to develop and maintain relationships with external agencies, creators, and talent agents.
• Results-oriented mindset with a focus on goal achievement.
• Flexible, adaptable, and open to market and competitive changes.
• Demonstrated ability to lead multifunctional teams and leverage resources effectively.
• Experience in crisis and issue management related to creator partnerships.

Nice to Have

• Deep expertise in influencer landscape and ability to measure ROI of influence activities.
• Knowledge of the creator economy and modern marketing transformations.
• Experience in beauty, fashion, or lifestyle industries.

Qualifications

• Relevant experience in social, influencer marketing, or communications in beauty, fashion, or lifestyle industries.

Benefits & Perks

• Full-time positions are eligible for paid time off, health, dental, vision, life and disability benefits.
• Part-time positions are eligible for dental, vision, life, and disability benefits.
• Salary range of $102,900 to $150,000 per year with potential for additional compensation through bonus plan.
• Opportunities for growth, development, and exploring talents and passions.