Sr Manager, Integrated Marketing

About the Role

Key Responsibilities

• Create powerful proposals with storytelling that responds to client needs and highlights the value of Wall Street Journal & Barron's Group media offerings, including ad products and creative capabilities.
• Develop a broad understanding of all Wall Street Journal & Barron's Group media properties and assets, including The Wall Street Journal, MarketWatch, Barron's, PENTA, WSJ., and Mansion Global.
• Lead and project manage across relevant departments (Sales, Product Marketing, The Trust, Ad Operations & Planning, Research, Events, etc.) to create integrated programs for clients.
• Use research and data to share insights and support sales stories and value propositions for The Wall Street Journal and Barron's Group.
• Attend sales calls to pitch advertising and media ideas to mid/senior-level executives at clients and agency partners.
• Manage the RFP team, communicating proposal and program status to all parties, including senior management.
• Educate and keep the team updated with advertising industry trends and potential opportunities or challenges.
• Provide additional RFP support to the wider Integrated Marketing team on a case-by-case basis.

Requirements

• B.A. or B.S. degree, plus 6+ years of cross-platform advertising experience, including media strategy experience.
• Experience working in collaborative sales and marketing processes, including strategy in an advertising sales environment.
• Experience working with Technology and B2B advertisers is a plus.
• Understanding of social, branded content, digital, mobile, and tablet landscapes.
• Ability to translate long-term advertiser goals into solutions provided by media brands.
• Excellent writing skills and proficiency with Google Suite (Sheets, Slides, etc.).
• Design skills are preferred.
• Comfort working directly with agency and brand contacts, and senior partners.

Nice to Have

• Experience working with Technology and B2B advertisers.

Qualifications

• B.A. or B.S. degree.

Benefits & Perks

• Competitive salary range of $110,000 - $135,000, tailored based on experience and skills.
• Pay-for-performance incentives.
• Comprehensive benefits package including physical health, retirement, savings, caregiving, emotional wellbeing, transportation, and elective benefits.