Sr. Manager, Marketing (Sales Enablement - Enhanced Messaging)

CVSPharmacy

New York, NY

Full Time

Senior

90k-199k

1 day ago

Job Description

About the Role

At CVS Health, we're building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care. As the nation's leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues - caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. Driving member behavior change is a critical strategy in Aetna's mission to offer our members affordable health benefits coverage and access to quality care. This position is directly responsible for executing behavior change messaging campaigns that improve member health outcomes and lower total cost of care.

Key Responsibilities

Establish a roadmap by working with Sales and Account Management leadership to identify and prioritize the top 25-30 customers/prospects for live demo experiences each year.
Create and maintain modular RBM experiences that can be customized based on a prospect or customer's suite of products and programs.
Lead a cross-functional team, including contractors, to develop creative and technical flow builds, guiding strategy and work execution.
Execute on live RBM experiences by conducting end-to-end testing (UAT), obtaining recipient phone numbers, and coordinating the launch with Sales/Account Management.
Evolve the portfolio of demo modules by staying informed of new feature development and incorporating these into the demo module library.
Support adoption and learning by presenting and educating Sales and Account Teams on enablement capabilities and acting as a single point of contact for field questions.
Maintain a library of assets, including modules, FAQs, and intake requests, and make these available to relevant Sales and Account teams.

Requirements

10 years of experience in leading direct consumer marketing campaign strategy and/or operations, with a focus on healthcare and communication services.
5 years of Project Management experience, preferably in an Agile environment.
Strong understanding of Rich Communication Services Business Messaging (RBM) and its applications in healthcare.

Nice to Have

Advanced graduate degree (e.g., MBA, MPH).
Coursework or experience in behavioral economics.

Qualifications

Bachelor's degree in Business, Marketing, or a related field. Master's degree preferred.

Benefits & Perks

Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.

Working at CVSPharmacy

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

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