Sr Manager Media Strategy

About the Role

Key Responsibilities

• Lead data-driven media strategies from planning to execution with a holistic media perspective to achieve business goals, including establishing KPIs and ensuring optimal media investment, audience strategy, customer journeys, channel mix, and flighting.
• Build plans with an audience-first mentality to develop segmentation strategies and multi-channel customer journeys.
• Manage partnerships with agencies and vendors to build comprehensive plans and provide best-in-class media solutions and innovation opportunities.
• Manage the day-to-day with agencies to deliver on time and on budget.
• Accurately forecast annual, quarterly, monthly, and weekly spend and revenue streams.
• Define and manage media budgets across numerous campaigns, finding efficiencies and improving organization and prioritization of campaigns in flight.
• Partner with cross-functional teams to ensure integrated plans across paid, owned, earned media channels.
• Lead data-driven performance media strategies across various platforms to drive personalization at scale and achieve measurable business results such as conversion rates, acquisition, and ROI.
• Partner closely with Analytics team to determine how to best measure, track, and report total media performance, including contribution to Marketing Mix Analysis (MMA).
• Develop learning agendas, test & learn initiatives, measurement plans, reporting, and optimizations.
• Inspire, mentor, and grow a team of individual contributors, modeling a growth mindset and contributing as a senior leader.
• Foster a diverse and trusting culture within the team and organization.
• Assess team capabilities and needs to inform strategic hiring decisions.
• Educate team and stakeholders in media and marketing best practices.
• Define and optimize internal and external processes, roles, and responsibilities to ensure clarity and collaboration.

Requirements

• 7+ years of experience developing integrated media strategies across traditional and digital channels, with a current emphasis on social and digital channels.
• 3+ years of experience leading strategy and execution of performance marketing and media.
• 3+ years of management experience.
• Deep understanding of the media landscape, media consumption, and connecting strategic thought leadership with activation across digital and traditional channels.
• Ability to manage multiple priorities and influence resource allocation based on business impact.
• Experience motivating and inspiring partner teams towards shared goals and translating channel needs and results.
• Strong critical thinking and communication skills, both written and verbal, with comfort in leading and presenting at all levels.
• Strong analytics approach to data and measurement, with the ability to extract relevant insights that drive business results.
• Experience working in matrixed organizations, collaborating with cross-functional teams, and managing external agency partners.

Nice to Have

• Experience in connecting the expertise of separate, but interdependent teams to achieve common goals.
• Familiarity with marketing mix analysis and advanced measurement techniques.

Qualifications

• Educational background is not explicitly specified, but extensive experience in media strategy and management is required.

Benefits & Perks

• Full-time positions are eligible for paid time off, health, dental, vision, life, and disability benefits.
• Part-time positions are eligible for dental, vision, life, and disability benefits.
• Competitive salary range of $119,300 to $145,000 per year, with potential for additional compensation through the company's bonus plan.
• Opportunities for growth, development, and exploring talents and passions.