Sr. Manager, Planning (Marketing)

About the Role

Key Responsibilities

• Contribute to the development of annual and long-term strategic plans for the assigned brand.
• Support product lifecycle management, including SKU optimization and product transitions.
• Conduct market research and competitive analysis to identify trends, gaps, and opportunities.
• Assist in the execution of brand strategies in alignment with key business objectives.
• Partner with product development teams to support the creation of engaging, innovative products.
• Help manage the product portfolio, ensuring an effective mix across categories and price points.
• Support licensing opportunities by coordinating with internal licensing teams to enhance product offerings.
• Work closely with Sales and Retail teams to align on product sell-in strategies and retailer needs.
• Partner with Operations and Inventory teams to track inventory levels and ensure supply chain efficiency.
• Collaborate with Media, PR, and Creative teams to ensure marketing strategies align with product plans.
• Assist in the budgeting and forecasting process to meet brand goals and financial targets.
• Monitor performance metrics and provide insights to adjust plans for continued success.

Requirements

• Bachelor's degree in Business, Marketing, or a related field.
• 5+ years of experience in brand management, planning, or related roles, preferably in consumer goods or toys.
• Experience with product development or cross-functional planning.
• Strong analytical and problem-solving abilities.
• Effective project management and organizational skills.
• Excellent communication and collaboration capabilities.
• Proficiency in Microsoft Excel, market research tools, and data analysis platforms.

Qualifications

• Bachelor's degree in Business, Marketing, or a related field.