Sr. Manager, Social Media Strategy

The Gap

San Francisco, CA

Full Time

Senior

144k-191k

7 days ago

Job Description

About the Role

Our brands bridge the gaps we see in the world. Old Navy democratizes style to ensure everyone has access to quality fashion at every price point. Athleta unleashes the potential of every woman, regardless of body size, age or ethnicity. Banana Republic believes in sustainable luxury for all. And Gap inspires the world to bring individuality to modern, responsibly made essentials. This simple idea— that we all deserve to belong, and on our own terms—is core to who we are as a company and how we make decisions. Our team is made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet. Ready to learn fast, create with audacity and lead boldly? Join our team.

Key Responsibilities

Execute direct marketing strategies in collaboration with brand marketing organizations
Create and execute personalized marketing campaigns and orchestration of marketing channels
Support digital growth through increase in performance marketing spend and optimization of the platform
Implement digital customer acquisition strategies and measurement across brands
Build cross functional partnerships and consensus
Influence strategy for area/team

Requirements

Exceptional problem solving and analytical skills; must have strong Excel skills with the ability to use pivot tables, filters, build charts, and create ad hoc models
Preferred knowledge of other reporting, data, analysis tools (e.g., SAS, R, SQL)
Well-versed in marketing metrics and digital media
Ability to relate to standard marketing metrics like conversion rates, response rates, lift, ROAS, and ROI
Familiarity with web analytics (e.g., Omniture), DMPs, ad servers, or multiple touch attribution vendors is a plus
Ability to assess complex situations and analyze data to make judgments and recommend solutions
Sound knowledge of concepts and procedures specific to own subject area and a basic understanding of procedures in other relevant areas

Nice to Have

Knowledge of web analytics tools such as Omniture
Experience with DMPs, ad servers, or multiple touch attribution vendors

Qualifications

Experience with marketing metrics and digital media

Benefits & Perks

Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees
One of the most competitive Paid Time Off plans in the industry
Employees can take up to five 'on the clock' hours each month to volunteer at a charity of their choice
Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay
Employee stock purchase plan
Medical, dental, vision and life insurance

Working at The Gap

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are dedicated to recruiting, hiring, training and promoting qualified people of all backgrounds, and making employment decisions without regard to protected status. We have received numerous awards for our commitment to equality and foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.

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