Sr. Marketing Analyst, Fandango - VERSANT

About the Role

Key Responsibilities

• Evaluate campaign and promotional performance to determine which tactics drove meaningful impact, which underperformed, and what truly moved the needle.
• Provide strategic, data-backed recommendations on future promos, messaging, and channel strategies to maximize ROI.
• Deliver persuasive presentations that distill promotional learnings into clear direction for stakeholders at all levels.
• Mentor junior analysts by reviewing methodology, ensuring best practices, and fostering a culture of curiosity and continuous improvement.
• Collect and analyze marketing data from multiple sources (Adobe Analytics, social media, CRM, email marketing platforms, etc.).
• Build and maintain revenue-focused reports and dashboards to monitor the performance of Paid, CRM, OTT, and trade marketing campaigns.
• Develop reports and dashboards to track key performance indicators (KPIs) and campaign effectiveness.
• Measure A/B testing, customer segmentation, and predictive modeling to enhance targeting and personalization.
• Use analytics tools and data visualization techniques to present findings clearly and actionably.
• Monitor and assess competitor activities and market trends to identify new opportunities.
• Ensure data accuracy, consistency, and integrity by maintaining proper data governance practices.

Requirements

• 3+ years of experience in marketing with a focus on performance analysis and reporting.
• Bachelor's degree in Business, Marketing, Data Science, Statistics, Economics, or other relevant field, or equivalent work experience.
• Strong proficiency with SQL.
• Advanced spreadsheet skills.
• Excellent presentation and communication skills, with the ability to extract insights from complex analyses into clear, actionable recommendations.
• Basic understanding of statistical analysis and/or machine learning techniques such as classification, clustering, and regression modeling.
• Experience analyzing user behavior across digital, consumer-facing products (e.g., entertainment, e-commerce).
• Technical skills and experience with Python, R, Tableau, Looker, Amazon Redshift, and/or Adobe Analytics.

Nice to Have

• Ability to initiate and drive projects to completion with minimal guidance.
• Experience with media mix modeling or multi-touch attribution modeling.
• Curiosity and passion for media.

Qualifications

• 3+ years of experience in marketing analytics or related field.
• Bachelor's degree in a relevant discipline or equivalent work experience.

Benefits & Perks

• Hybrid work model with a minimum of three days per week in the office.
• Company-sponsored benefits including medical, dental, and vision insurance.
• 401(k) plan.
• Paid leave.
• Tuition reimbursement.
• Other benefits and perks as detailed on the NBCUniversal Careers Benefits page.