Sr. Marketing Automation Specialist - Audiences &

Cision

Chicago, IL

Full Time

Senior

15 days ago

Job Description

About the Role

At Cision, we believe in empowering every individual to make an impact. Here, your voice is heard, your ideas are valued, and your unique perspective fuels our collective success. As part of our global team, you'll thrive in an environment that champions curiosity, collaboration, and innovation, all while making meaningful contributions to the brands we accelerate. Join us in shaping the future of communication and building authentic connections that matter. Whether you're solving complex problems or driving bold innovations, your growth is our success, and together, we'll create the conversations of tomorrow. Empower your impact at Cision. Be seen, be understood, be you.

Key Responsibilities

Build, launch, and manage automated marketing campaigns in systems at Cision supporting lead generation, lifecycle nurturing, and product launches.
Collaborate with Product Marketing, Content, and Sales teams to translate go-to-market strategies into campaign plans.
Execute email marketing programs, landing pages, forms, and scoring models that align with campaign goals and sales follow-up needs.
Develop formal campaign plans and timelines, ensuring all components (targeting, creative, offers, tracking) are aligned and delivered on schedule.
Monitor and report on campaign performance metrics (opens, clicks, conversions, influenced pipeline), recommending optimizations based on data insights.
Ensure campaigns comply with regional privacy regulations and Cision's data governance policies.
Assist with A/B testing strategies and post-campaign analysis to support continuous improvement.
Partner with Sales to align campaign efforts with follow-up processes, SLAs, and lead handoff workflows.
Perform other duties as assigned.

Requirements

Typically, 5+ years of experience with a university degree or equivalent.
Experience executing full-funnel campaigns including lead capture, scoring, nurturing, and segmentation.
Strong project management and organizational skills; ability to manage multiple campaigns simultaneously.
Data-driven mindset with experience tracking and reporting on campaign KPIs.
Knowledge of email marketing best practices and global compliance standards.
Develops solutions to complex problems requiring in-depth evaluation of variables.
Work is performed independently and requires judgment and discretion.
Exercises considerable latitude in determining objectives and approaches to assignments.
May represent the organization as primary contact on assignments and/or projects.

Nice to Have

Experience with marketing automation systems and tools.
Knowledge of regional privacy regulations beyond standard compliance.

Qualifications

University degree or equivalent experience from which comparable knowledge and job skills can be obtained.

Benefits & Perks

Not specified in the description.

Working at Cision

Cision helps brands and organizations to identify, connect and engage with customers and stakeholders to drive business results. The company fosters an environment of curiosity, collaboration, and innovation, supporting growth and meaningful contributions across a global presence in 24 countries.

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