Sr. Marketing Director, Renal Denervation

About the Role

Key Responsibilities

• Define and prioritize market development strategies to address key barriers and expand therapy adoption.
• Identify unmet customer needs, new business opportunities, and lead the vision to bring products from concept to market.
• Build regional market development capabilities, including team expansion and resource allocation.
• Lead the development and execution of comprehensive digital marketing strategies to drive engagement, education, and conversion among referral physicians and patient populations.
• Define and oversee omnichannel campaigns (web, email, paid media, SEO/SEM, social, mobile) that align with business objectives.
• Collaborate with executive leadership, commercial teams, and clinical stakeholders to support referral growth, patient acquisition, and brand awareness.
• Manage relationships with digital agencies and vendors to ensure strategic alignment and ROI.
• Engage with key stakeholder groups including general cardiologists, primary care, nephrology, and hospital administration to align plans.
• Partner with regional societies and KOLs to drive awareness and credibility.
• Liaise across global and regional teams to ensure alignment and resource maximization.
• Lead and develop a high-performing U.S. field-based Market Development team to drive physician referral growth and market expansion.
• Foster a culture of excellence through recruiting, coaching, and developing top talent.

Requirements

• Bachelor's Degree
• 15+ years of experience in market development, marketing, or program development (or 10+ years with an advanced degree), including at least 10 years of managerial experience.
• Experience in the pharma and/or medical device industry.
• Ability to travel up to 35% of the time.
• Strong strategic leadership, stakeholder engagement, and digital marketing skills.

Nice to Have

• MBA or Master's in Business, Hospital Administration, Nursing, or Life Science.
• Healthcare marketing or consultative selling experience in medical devices or pharmaceuticals.
• Experience in developing a new market, including implementation of key tactics, execution, and performance tracking.
• Experience leading high-performing teams.

Qualifications

• Minimum of 15 years of relevant experience, or 13 years with an advanced degree.
• Managerial experience in market development or marketing roles.

Benefits & Perks

• Competitive salary and flexible benefits package.
• Health, Dental, and Vision insurance.
• Health Savings Account and Flexible Spending Accounts.
• Life insurance and long-term disability leave.
• Dependent daycare spending account.
• Tuition assistance/reimbursement.
• Global well-being program (Simple Steps).
• Incentive plans, 401(k) with employer contribution and match.
• Paid time off, holidays, Employee Stock Purchase Plan, Employee Assistance Program.
• Non-qualified Retirement Plan Supplement and Capital Accumulation Plan (for senior roles).