Sr Mgr Media Buyer

Bayer

Hartford, CT

Full Time

Senior

115k-172k

about 1 month ago

Job Description

About the Role

Bayer US Pharma's Digital Media Strategy and Product Operations team is seeking a Sr. Media Manager who will activate media within biddable media platforms. In this role, you are responsible for in-platform management and optimizations aligned with brand imperatives and the organization's mission. As the Senior Media Manager, you drive strategic optimizations leveraging platform media insights and receiving guidance from the biddable media strategy team. You manage multiple brand accounts and work closely with platform account representatives. Reporting to the Sr. Director, Digital Media Activation, you engage significantly across departments, including procurement, finance, and Data Sciences & Advanced Analytics. You work across the assigned Bayer Pharmaceuticals product portfolio.

Key Responsibilities

Manage all aspects of campaign operations lifecycle across programmatic, paid search, and paid social, including campaign planning, ad-serving, pacing, performance monitoring and optimization, as well as partner relationship management
Spearhead key optimizations or structural changes within platforms to improve performance and meet business goals
Exhibit mastery of designated digital media platforms to enhance media performance and up-level junior team members
Own and manage documentation of key learnings and best practices
Expand skills beyond media management, taking an active role in project management, testing and innovation, and team development
Collaborate consistently with internal teams such as DSAA, Brands, and FinOps to maintain and sustain the brand

Requirements

Minimum of a Bachelor's degree or equivalent combination of education and experience
5-7 years of online advertising experience with an in-depth knowledge of programmatic OR paid search
Experience operating across multiple platforms (e.g., Google Search Ads 360, Bing, PulsePoint, The Trade Desk, etc.)
Ability to demonstrate strategic thought and activation skills that go beyond basic platform knowledge
Experience and comfort in training junior team members
Experience working across cross-functional projects with multiple stakeholders
Excellent communication and teamwork skills
Strong analytical and organizational skills

Nice to Have

Pharmaceutical industry experience

Qualifications

Educational background as specified in requirements

Benefits & Perks

Salary between $114,584 - 171,877.20
Additional compensation may include a bonus or commission
Health care, vision, dental, retirement, PTO, sick leave

Working at Bayer

Bayer is driven by energy, curiosity, and dedication, valuing unique perspectives, continuous learning, and redefining impossible. The company emphasizes making a real difference through a community of diverse minds and a mission of 'Science for a better life'.

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