Sr. Paid Media Manager, Search

About the Role

Key Responsibilities

• Develop, implement, and optimize paid search strategies across Google Ads, Microsoft Advertising, Google Demand Gen, and Performance Max to maximize ROI and drive high-quality traffic and pipeline growth globally (North America, EMEA & APAC).
• Manage and scale large-scale SEM campaigns with a focus on ROI, cost efficiency, and performance improvements. Continuously monitor KPIs and adjust bids, budgets, and targeting accordingly.
• Conduct deep keyword research, audience segmentation, and competitive analysis to maximize ad relevance, Quality Score, and conversion rates.
• Design, execute, and analyze A/B and multivariate tests to improve ad creatives, landing pages, and audience targeting. Leverage insights to iterate and scale winning strategies.
• Leverage data analytics tools (Google Analytics, Tableau, Looker) to extract insights, identify trends, and provide recommendations for improving campaign performance.
• Work closely with content, design, SEO, and web teams to ensure a seamless user journey and optimize landing page experiences for conversion rate improvement.
• Utilize AI-powered tools, automation scripts, and machine learning models to enhance campaign efficiency, bidding strategies, and budget allocation.
• Own and manage multi-million dollar budgets, ensuring spend allocation aligns with business objectives while maximizing efficiency and return on ad spend (ROAS). Forecast and set clear objectives and KPIs for each campaign and channel.
• Stay ahead of digital advertising trends, Google algorithm updates, and best practices to maintain a competitive edge in paid search.

Requirements

• 6+ years leading performance marketing and paid search campaigns in B2B or tech-driven environments, with a track record of managing and scaling budgets >$12M.
• Strong analytical skills to interpret data, extract insights, and drive campaign performance.
• Hands-on experience with Google Ads, Bing Ads, Performance Max, and analytics tools like Google Analytics and Tableau.
• Experience with Facebook Ads & LinkedIn Ads is a plus.
• Ability to identify trends, refine strategies, and optimize for continuous improvement.
• Proven ability to design, execute, and iterate on A/B tests to refine messaging, landing pages, optimize conversion rates, and maximize ROI.
• Strong knowledge of CRO and landing page optimization to improve user experience.
• Exceptional ability to articulate insights, strategies, and performance metrics to stakeholders across teams.
• Experience managing and scaling Affiliate and Cost-Per-Lead (CPL) programs, along with overseeing partnerships with review sites.
• Familiarity with ABM platforms like 6Sense and audience segmentation for precise targeting.

Nice to Have

• Experience with Facebook Ads & LinkedIn Ads.
• Experience with ABM platforms like 6Sense.
• Experience managing partnerships with review sites.

Qualifications

• Educational background is not explicitly specified, but extensive experience in performance marketing and paid search is required.

Benefits & Perks

• Competitive salary range of $142,050-$175,450 USD for California-based candidates.
• Dialpad offers competitive benefits and perks.
• Robust training programs to help reach full potential.
• Inclusive office environment designed to foster collaboration and connection.
• Recognition as a certified Great Place to Work.