Sr. Product Marketer (Remote)

Cdk

Austin, TX

Full Time

Senior

115k-135k

13 days ago

Job Description

About the Role

CDK Global is a leading provider of cloud-based software to dealerships and Original Equipment Manufacturers ("OEMs") across automotive and related industries. The Company's cloud-based, software as a service ("SaaS") platform enables dealerships to manage their end-to-end business operations including the acquisition, sale, financing, insuring, repair, and maintenance of vehicles. By automating and streamlining critical workflows, the integrated platform of modern solutions enables dealers to sell and service more vehicles by creating simple and convenient experiences for customers and improves their financial and operational performance. This role supports the Go-To-Market strategy of their product line within the CDK CRM/Modern Retail product portfolio, acting as a critical connection point between product, sales, marketing, and customer, helping lead product messaging, positioning, content, market evangelism, competitive intelligence, and enablement strategy.

Key Responsibilities

Drive thoughtful integrated marketing plans and campaigns that promote the product line vision, grow market share, and distinguish product in the competitive environment.
Perform market, customer, and competitive research to target the market and produce insights, identifying opportunities, challenges, and dynamics for CDK.
Be the product and market expert that proactively collaborates and drives alignment across teams such as Sales, Product Management, Development, and Marketing to define the product marketing mix and strategy.
Understand customer problems and find innovative solutions and new market opportunities for CDK, exercising creative business judgment to optimize lifecycle profitability.
Understand objectives and key business performance metrics (revenue, market share, marketing influenced opportunities) and champion initiatives to attain key results.
Develop persona-based positioning and messaging for different audiences (Owner, GM, Sales Manager, F&I Manager, etc.) and target segments.
Lead the creation of content and messaging (presentations, blogs, ebooks, success stories, webinars, videos, etc.) across all stages of the marketing and sales funnel.

Requirements

Bachelor's Degree.
3-5+ years of experience in Product Marketing, Sales, or Go-to-Market roles preferred.
Proven ability to develop and execute effective product marketing strategies.
Strong analytical skills with the ability to analyze and interpret data to support insights and business development.
A natural collaborator with a willingness to drive hands-on tactical execution.
Excellent communication and collaboration skills, both written and verbal, to foster good working relationships with cross-functional teams and align stakeholders.
Strong speaking skills and ability to develop compelling customer-facing presentations.
Get-it-Done confidence to lead new projects even in the face of ambiguity.
A winning attitude that inspires optimism, fun, and a desire to always be learning.

Nice to Have

Background in CRM and/or Automotive/Retail experience.

Qualifications

Educational background includes a Bachelor's Degree.

Benefits & Perks

Salary: $115K - $135K + Bonus.
Medical, dental, and vision benefits.
Paid Time Off (PTO).
401K Matching Program.
Tuition Reimbursement.

Working at Cdk

At CDK, we believe inclusion and diversity are essential in inspiring meaningful connections to our people, customers, and communities. We are open, curious, and encourage different views, so that everyone can be their best selves and make an impact. CDK is an Equal Opportunity Employer committed to creating an inclusive workforce where everyone is valued.

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