Sr. Product Marketing Manager

About the Role

Key Responsibilities

• Own positioning, messaging, and GTM strategy for the Small Business product line.
• Define and evolve value propositions, messaging pillars, and sales narratives tailored to SMB buyers and decision-makers.
• Shape the GTM strategy for our Small Business product line, ensuring it's insight-driven and segment-specific.
• Use customer, market, and competitor research to refine messaging and drive differentiation.
• Drive launches and adoption by leading cross-functional product launches, coordinating with Sales, Product, and Marketing.
• Own SMB roadmap communications to ensure updates drive awareness, interest, and adoption.
• Translate product features into real-world benefits that resonate with small business customers.
• Enable sales teams to win by building and maintaining battlecards, pitch decks, objection handlers, and persona-based playbooks.
• Deliver training, updates, and competitive insights to empower inside sales and account teams.
• Help optimize segmentation, targeting, and outreach strategies with Sales and Marketing.
• Lead primary and secondary market research initiatives, including talking to customers and analyzing partner data.
• Track competitor activity and trends to identify opportunities and threats.
• Analyze performance metrics such as win rate, retention, funnel velocity, and campaign effectiveness to inform next steps.

Requirements

• 7+ years of relevant work experience, including 4+ years in product marketing roles in B2B SaaS, fintech, or SMB-focused businesses.
• Proven experience building go-to-market plans, crafting messaging, and enabling sales for technical or complex products.
• Strong analytical and research skills used to validate assumptions, surface insights, and measure performance.
• Exceptional writing, storytelling, and presentation skills.
• Experience in small business preferred.
• Bachelor's degree in marketing, business, communications, or related field.
• Comfortable owning an entire segment including messaging, GTM, enablement, and performance.
• An exceptional communicator who can influence cross-functional partners and clarify complexity.
• Customer-obsessed with insight and empathy, always seeking to solve real problems.
• Highly collaborative but not consensus-driven.

Nice to Have

• Experience in small business markets.

Qualifications

• Bachelor's degree in marketing, business, communications, or related field.

Benefits & Perks

• Health, dental, and vision insurances.
• Retirement savings plan.
• Paid time off.
• Health savings account.
• Flexible spending accounts.
• Life insurance.
• Disability insurance.
• Tuition reimbursement.
• Competitive pay range of $120,000.00 - $160,000.00.
• Most sales positions are eligible for commission; non-sales roles are typically eligible for quarterly or annual bonuses.
• Comprehensive and market competitive benefits supporting personal and professional well-being.