Sr Product Marketing Manager

About the Role

Key Responsibilities

• Collaborate with Insights, Analytics, strategy and product teams to develop and test concepts, product features and experiences based on customer insights, behaviors, industry landscape & business needs.
• Develop Strategy, Marketing & GTM plans that outline insights, audiences, value prop, positioning, messaging and financial benefit to support launching new products & value props.
• Engage with product, technical and other teams on validating feasibility.
• Support launch planning and orchestrates execution of the commercial release of new products and Go-To-Market (GTM) strategy.
• Collaborate to build effective sales tools, training materials, selling pitches, FAQS, rep compensation plans etc that enable sales, and partners to sell effectively and also author original content that will be used to create whitepapers, videos, blog posts.
• Partner with digital, base and vendor teams to develop end-to-end customer journeys.
• Monitor and report on industry trends, business performance, KPIs, and communicate results of sales and marketing efforts to stakeholders.
• Drive the right pricing and promotional mix with leadership to meet business objectives while maximizing revenue and margins.
• Use business and financial analysis to inform strategy, product retention, and support incremental up-sell/cross-sell programs.
• Perform other duties/projects as assigned by business management.

Requirements

• Bachelor's Degree in Marketing, Business, Communications, or relevant field such as Computer Science.
• 7+ years experience delivering successful, holistic product marketing content and collateral tied to increased business revenue.
• Experience developing go-to-market strategies, messaging, and tactics in collaboration with Product Management and Sales.
• Strong foundation in consumer segmentation and insights to identify opportunities and develop segment-specific solutions.
• Extensive customer interaction experience and success storytelling.
• Strong verbal and written communication skills, including content development, presentation, and editing.
• Proven project management skills with cross-functional teams including product management, marketing, and sales.
• Experience working on UX, designs, and digital flows.
• Deep understanding of channel management, especially retail and assisted channels.
• At least 18 years of age and legally authorized to work in the United States.
• Travel required for the role.

Nice to Have

• Deep passion for consumer technology (hardware, software, apps, digital services), current market trends, and using customer insights to improve experiences.
• Strong understanding of the product development lifecycle for products and services.
• Experience managing products through their entire lifecycle from inception to end of life.

Benefits & Perks

• Competitive base salary and compensation package with a corporate bonus target of 20%.
• Wealth-building opportunities including annual stock grants, employee stock purchase plan, and 401(k).
• Comprehensive health benefits including medical, dental, and vision insurance.
• Flexible benefit account, paid time off, paid holidays, tuition assistance.
• Paid parental and family leave, family building benefits, backup care, childcare subsidy, college coaching.
• Disability, voluntary AD&D, accident, life, and long-term care insurance options.
• Mobile service & home internet discounts, pet insurance, transit programs.
• Opportunities for career growth and development.