Sr Product Marketing Manager, SaaS Product

About the Role

Key Responsibilities

• Define and lead ABX strategies from prospecting to deal close through buyer personas/ICPs to define segment-based positioning and messaging.
• Perform customer and prospect research via interviews, surveys, and analyst reports.
• Conduct continuous competitive research by monitoring earnings calls, analyst reports, sales intelligence and the use of AI to uncover strategic insights that inform deal and marketing strategy and sales enablement.
• Conduct detailed analyses of cybersecurity competitors, including product features, pricing models, market positioning, strategic direction, and customer perceptions.
• Monitor industry trends, emerging threats, and technological advancements within the cybersecurity landscape.
• Work with Product Management and Sales to define marketability of new product features and launches.
• Create marketing launch plan based on inputs and manage visibility and communication on launch activities for prospect and client-facing teams.
• Brainstorm concepts for prospect and customer engagement beyond launches, working with Sales and CSM leadership to identify opportunities for promotions, cross-selling, and seasonal campaigns.
• Influence product roadmap development based on business initiatives, market needs, and customer feedback.
• Strategize with Sales Enablement to arm, train, and empower sellers to shorten the sales cycle and improve win rate through building sales resources, identifying customer references, and sharing standard processes.
• Develop and maintain battle cards, competitor profiles, and market analysis to support sales in winning deals.
• Review product performance data against goals regularly and analyze and improve sales and product performance to support pipeline goals.

Requirements

• Minimum 8 years' experience in customer and/or product marketing; cybersecurity industry experience strongly preferred.
• Bachelor's degree in business, marketing, information technology, cybersecurity, or a related field; or equivalent years experience.
• Detail-oriented with strong organizational and project management skills.
• Ability to work cross-functionally with Sales, Product, and Marketing to shape strategy and influence decision-making.
• Familiarity with cybersecurity concepts, technologies, and industry players is strongly preferred.
• Experience marketing to CISOs or repackaging offerings to align to changing market trends and demands.
• Ability to translate technical information into buyer-oriented messaging.
• Experience working closely with Sales teams to provide competitive deal support, objection handling, and strategic positioning.
• Ability to use marketing analytics and customer feedback to improve product and user adoption.
• Proven ability to translate complex competitive insights into clear, actionable recommendations for GTM teams and executives.
• Excellent written and verbal communication skills with experience presenting to diverse audiences, including executives.

Nice to Have

• Cybersecurity industry experience
• Experience marketing to CISOs
• Familiarity with cybersecurity concepts, technologies, and industry players

Qualifications

• Bachelor's degree in business, marketing, information technology, cybersecurity, or a related field
• Equivalent years of experience if no degree

Benefits & Perks

• Comprehensive and rewarding Total Rewards package
• Base pay range of $130,000.00 - $150,000.00 USD
• Incentive compensation program often beyond base pay
• Supportive work environment with programs and benefits aimed at employee well-being