Sr. Product Marketing Manager

About the Role

Key Responsibilities

• Partner Engagement: Work with leading enterprise software companies, global system integrators, and emerging AMD venture portfolio companies to deliver compelling solutions that drive joint business outcomes.
• Assess and prioritize partner engagements, focusing on high-impact collaborations that can drive significant market growth.
• Build and maintain strong relationships with ISV and GSI partners, understanding their needs and aligning our product offerings to drive mutual success.
• Drive executive level engagement across both companies, including driving EBRs/QBRs and joint strategic initiatives.
• Develop frameworks and best practices for scaling successful partner interactions and initiatives across the organization.
• GTM Strategy Development: Collaborate with partners to drive alignment on joint solutions that leverage our AI technology, creating compelling value propositions that address market needs.
• Develop and execute comprehensive GTM strategies specifically tailored for ISVs and GSIs, ensuring alignment with overall product and corporate marketing objectives.
• Identify market opportunities, competitive positioning, and value propositions for AI products aimed at partner ecosystems.
• Drive Joint Sales and Marketing: Create compelling sales and marketing collateral, including presentations, datasheets, webinars, and demo scripts that effectively communicate the value of AI products to ISVs and GSIs.
• Work closely with partners to implement joint sales and marketing initiatives, ensuring they are equipped with the necessary tools, resources, and training to effectively market and sell our AI products.
• Design and deliver training programs for internal sales teams and partners, equipping them with the knowledge and tools necessary to effectively sell our AI solutions.
• Cross-Functional Collaboration: Conduct in-depth market research to understand trends, customer pain points, and the competitive landscape within the AI ecosystem.
• Gather insights from partners and customers to inform product development, marketing strategies, and positioning.
• Work closely with product management to ensure alignment on product features, roadmap, and competitive positioning.
• Collaborate with sales teams to support lead generation and conversion efforts, providing tools and materials that align with the sales process.

Requirements

• Several years of experience in product marketing, with a focus on hardware or software products, AI technologies, and partner ecosystems.
• Proven experience working across partner ecosystems, building strategies that foster successful partnerships.
• Strong understanding of AI technologies and their applications in enterprise environments.
• Excellent communication, presentation, and interpersonal skills, with the ability to influence stakeholders at all levels.
• Demonstrated ability to analyze market trends and customer needs to develop effective marketing strategies.
• Bachelor's degree in engineering, marketing, business, or related field; MBA preferred.

Nice to Have

• Experience working with AI hardware and software portfolios.
• Experience in developing and executing go-to-market strategies for enterprise AI solutions.
• Experience working with startups, venture portfolios, or emerging technology companies.

Qualifications

• Bachelor's degree in engineering, marketing, business, or related field; MBA preferred.

Benefits & Perks

• Benefits offered are described: AMD benefits at a glance.