Sr. Product Marketing Manager

Open Text Corporation

Eatontown, NJ

Full Time

Senior

about 1 month ago

Job Description

About the Role

OpenText is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. As a member of our team, you will have the opportunity to partner with the most highly regarded companies in the world, tackle complex issues, and contribute to projects that shape the future of digital transformation. AI is at the heart of everything we do, powering innovation, transforming work, and empowering digital knowledge workers. We are hiring talent that AI can't replace to help us shape the future of information management.

Key Responsibilities

Own global go-to-market for the Data Security Portfolio inside an AI-first marketing organization that cares about results over theatrics.
Craft positioning that proves our discovery-to-encryption platform closes DSPM gaps, thwarts quantum era threats, and generally saves the day.
Partner with product, sales, and multiple marketing disciplines to turn bright ideas into revenue quickly.
Build punchy, differentiated narratives for data discovery, tokenization, DSPM, and PETs.
Track and out-position data security competitors like Varonis, BigID, Wiz, Microsoft Defender for Cloud, Cyera, Thales, IBM Guardium, Imperva & Protegrity.
Orchestrate releases, hero use cases (DSPM, cloud-agnostic encryption), and customer proof points.
Create sales and partner enablement materials such as battlecards, calculators, talk tracks, and training to improve win rates.
Align demand-generation campaigns with persona-based pain points and compelling events like breaches, privacy laws, or data audits.
Mine analyst, customer, and market data to inform product direction and stay ahead of competitive threats.

Requirements

8+ years in enterprise software with 5+ years in cybersecurity or data security product marketing.
Hands-on experience launching or messaging DSPM, discovery/classification, encryption/tokenization, DLP, or database activity monitoring.
Experience working with or competing against data security vendors like Varonis, BigID, Wiz, Prisma Cloud, Microsoft Security, Cyera, Thales CipherTrust, IBM Guardium, Imperva, or Protegrity.
Knowledge of AI marketing tools such as GenAI or ML-based AI, with a hands-on approach and eagerness to learn more.
Fluency in translating technical concepts into value propositions for CISOs, CIOs, CDOs, and Data Security Engineers.
Proven ability to enable sales teams to meet or exceed quotas.
Strong storytelling skills for stage, camera, or analyst calls.
Data-driven, self-directed, and capable of taking initiative and overcoming challenges.

Nice to Have

Experience with AI marketing tools like GenAI or ML-based AI.

Qualifications

Experience in enterprise software and cybersecurity or data security product marketing.

Working at Open Text Corporation

OpenText's efforts to build an inclusive work environment go beyond simply complying with applicable laws. Our Employment Equity and Diversity Policy provides direction on maintaining a working environment that is inclusive of everyone, regardless of culture, national origin, race, color, gender, gender identification, sexual orientation, or family status.

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