Sr. Product Marketing Manager, Alexa Enterprise Products

Amazon

Seattle, WA

Full Time

Senior

129k-213k

9 days ago

Job Description

About the Role

The Alexa Enterprise Products (AEP) organization collaborates with external third party partners to develop Alexa solutions to delight end customers. Within this org, the Alexa Built-in (ABI) team works to integrate Alexa as a feature into major OEM brand devices, expanding the Alexa footprint globally. A critical component of this integration is to establish a working relationship with priority partners to evolve and expand offerings as well as collaborate on how to drive awareness and engagement of the Alexa feature among customers. The Sr. Product Marketing Manager (Sr. PMM) will lead the all-up marketing strategy and execution of co-marketing initiatives for select priority partners, owning and fostering the direct marketing relationship with these partners and leveraging Amazon channels to educate end users about Alexa.

Key Responsibilities

Develop the annual marketing strategy for priority partners, defining goals and tactical executions to drive business impact.
Leverage Amazon owned and operated marketing channels, creating messaging and targeting to reach the right customer at the right time to drive key KPIs.
Directly foster the relationship with external partner marketing teams, working to define and execute co-marketing plans.
Own the analysis, reporting, and next steps for select partner and category reporting to leadership.

Requirements

6+ years of professional non-internship marketing experience.
Experience using data and metrics to drive improvements.
Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
Experience building, executing, and scaling cross-functional marketing programs.
Experience leading go-to-market for consumer software or hardware product launches.

Nice to Have

Experience using SQL or other analytical tools for conducting data analysis.
Experience with customer segmentation, profiling, and targeting.

Qualifications

Formal educational qualifications are not explicitly specified in the description.

Benefits & Perks

Competitive salary ranging from $128,600/year to $212,600/year depending on geographic location and experience.
Total compensation package including equity, sign-on payments, and other benefits.
Medical, financial, and other benefits as part of the total compensation.

Working at Amazon

Amazon is an equal opportunity employer that values an inclusive culture, empowering employees to deliver the best results for customers. They support workplace accommodations for applicants with disabilities and emphasize a commitment to diversity and inclusion.

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