Sr. Product Marketing Manager, Amazon Music

Amazon

New York, NY

Full Time

Senior

129k-213k

17 days ago

Job Description

About the Role

Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. It offers personalized playlists, exclusive podcasts, concert livestreams, artist merchandise, and multiple tiers of service including Prime Music, Amazon Music Unlimited, and free listening options. The company is innovating at the intersection of music and culture, aiming to engage a global audience and influence how music is experienced through technology and content.

Key Responsibilities

Develop and deliver GTM strategies and frameworks, which are scalable and repeatable across various product feature launches
Conduct customer research to develop insights and enhanced brand positioning to stay competitive in the growing MSP space
Oversee strategy, execution, and performance of cross-channel global marketing plans to build awareness, adoption, and engagement of key features
Partner with various product teams to develop product roadmaps for features meant to drive Monthly Active Users (MAUs), Listening Hours, and enhance the customer experience on Amazon Music
Partner and consult with the Amazon Music Industry and Artist Relations teams to better integrate music and podcast artist content into the customer experience
Develop compelling GTM creative assets (video, social, Owned & Operated) working cross-functionally with creative designers
Provide copywriting guidance
Advocate for the optimal customer experience when working on UX design with product teams
Drive regular reviews of roadmap progress and results with leadership across marketing, subscriptions tech, and product

Requirements

8+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)
Experience building, executing, and scaling cross-functional marketing programs
Experience leading go-to-market for consumer software or hardware product launches
Experience collaborating across UX and product on customer flows and copy

Nice to Have

Experience with customer segmentation, profiling, and targeting
Familiarity with engagement marketing performance KPIs and understanding of how to interpret KPIs to inform future strategy
Experience within the media/entertainment industry and/or a subscription business

Qualifications

Formal educational background is not explicitly specified in the description

Benefits & Perks

Competitive salary ranging from $128,600/year to $212,600/year depending on geographic location and experience
Total compensation including equity, sign-on payments, and other benefits
Full range of medical, financial, and other benefits
Workplace accommodations and support for applicants with disabilities

Working at Amazon

Our inclusive culture empowers Amazonians to deliver the best results for our customers. We value diversity, trustworthiness, professionalism, and a commitment to safety and respectful communication. We support applicants with disabilities and foster an environment of innovation and collaboration.

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