Sr. Product Marketing Manager, Audience Development Marketing

Amazon

New York, NY

Full Time

Senior

129k-213k

24 days ago

Job Description

About the Role

As a Sr. Product Marketing Manager driving Go To Markets (GTM), you will be a core member of the Audience Development Marketing team. You will be responsible for GTM strategy and execution for Amazon Music artist, content, and music industry fan experiences. The role involves working cross-functionally with product managers and marketing teams to develop and launch new product features, drive feature awareness, adoption, and retention across all devices. This is a highly visible, global role requiring collaboration with regional teams to adapt strategies for local markets and ensure compliance with local regulations.

Key Responsibilities

Develop and deliver GTM strategies and frameworks, which are scalable and repeatable across various product feature launches
Conduct customer research to develop insights and enhanced brand positioning to stay competitive in the growing MSP space
Oversee strategy, execution, and performance of cross-channel global marketing plans to build awareness, adoption, and engagement of key features
Partner with product teams to develop product roadmaps for features aimed at increasing Monthly Active Users (MAUs), Listening Hours, and enhancing the customer experience on Amazon Music
Collaborate with Amazon Music Industry and Artist Relations teams to better integrate music and podcast artist content into the customer experience
Develop compelling GTM creative assets (video, social, Owned & Operated) working cross-functionally with creative designers
Provide copywriting guidance for marketing materials
Advocate for the optimal customer experience in UX design with product teams
Drive regular reviews of roadmap progress and results with leadership across marketing, subscriptions tech, and product

Requirements

6+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)
Experience building, executing, and scaling cross-functional marketing programs
Experience leading go-to-market for consumer software or hardware product launches

Nice to Have

Experience using SQL or other analytical tools for data analysis
Experience with customer segmentation, profiling, and targeting

Qualifications

Formal educational background not explicitly specified in the description

Benefits & Perks

Competitive salary ranging from $128,600/year to $212,600/year depending on geographic location and experience
Equity, sign-on payments, and other forms of compensation may be provided
Full range of medical, financial, and other benefits
Workplace accommodations for applicants with disabilities

Working at Amazon

Our inclusive culture empowers Amazonians to deliver the best results for our customers. We value diversity, trustworthiness, professionalism, and a commitment to safety and respectful collaboration.

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