Sr. Product Marketing Manager (Cambridge, MA)

About the Role

Key Responsibilities

• Deploys the product marketing function to oversee and guide campaigns in respective geographies to promote the respective product go-to-market.
• Develops internal and external launch plans and ensures successful product/solution launches.
• Engages with key thought partners.
• Trains internal team members about new features/services.
• Collects market feedback through observations, new client interviews, and sales operations.
• Compares sales results to plan.
• Develops content that resonates with buyers, including messaging per buyer persona, documenting buyer personas, and revising them based on market feedback.
• Establishes product positioning.
• Impacts strategies to evolve the corporation to anticipate and capitalize on emerging trends and industry leadership.
• Conducts customer segmentation and obtains value propositions.
• Provides feedback on tailoring products to meet specific market needs.
• Identifies and supports relationships with prospects, clients, societies, alliances, sponsors, and advisory boards.
• Establishes client engagement programs such as enablement showcases and early product co-development and pilot partners.
• Coordinates with the business development team on designing and deploying commercial insights.
• Works with the pricing team and advisory services on price realization analytics.
• Serves as a communication agent and subject matter expert to broader internal teams and external customers.

Requirements

• Bachelor's degree in a related field or equivalent experience.
• 5+ years in consulting, sales, product development, product marketing, healthcare administration, or related field.
• Experience in healthcare administration (provider and/or payer), healthcare/med-tech solutions, or population health solutions.
• Strong knowledge of payer and/or provider strategy and the hurdles & opportunities within the provider space transitioning from Fee-For-Service to Fee-For-Value models.
• Familiarity with healthcare economics, specifically payer and provider value-based reimbursement, and healthcare market trends.
• Financial acumen to understand pricing, develop commercial insights, and perform ROI analyses.
• Highly skilled at achieving product-market fit and growing in new and existing markets.
• Sharp communication skills and ability to influence at all levels internally and externally.
• Strong cross-functional capabilities and understanding of the healthcare landscape.

Nice to Have

• Master's Degree or other advanced degree.

Qualifications

• Bachelor's degree in related field or equivalent
• 5+ years in relevant experience

Benefits & Perks

• Medical, Vision and Dental Plans
• Tax-Advantage Savings Accounts (FSA & HSA)
• Life Insurance and Disability Insurance
• Paid Time Off (PTO, Sick Time, Paid Leave, Volunteer & Wellness Days)
• Employee Assistance Program
• 401k with company match
• Employee Resource Groups
• Employee Discount Program
• Learning and Development Opportunities
• And much more...