Sr. Product Marketing Manager, Customer Retention

About the Role

Key Responsibilities

• Partner with Customer Success and Marketing to develop and execute marketing initiatives focused on increasing customer retention, reducing churn, and improving product engagement across key customer segments.
• Craft clear, benefit-driven messaging that reinforces the ongoing value of Core Email Protection to existing customers, tailored by persona, use case, and lifecycle stage (e.g., onboarding, adoption, renewal).
• Create product-focused content such as onboarding guides, product update communications, best practice tutorials, and renewal collateral.
• Collaborate with Customer Success and Product to launch new features with programs, content, and in-app experiences that drive meaningful usage and retention.
• Work with Customer Success and Marketing teams to design and execute customer campaigns and communications that support onboarding, adoption, and renewal journeys.
• Gather insights from customer feedback, usage data, and interviews to inform marketing strategies, improve messaging, and identify retention risks.
• Work with Customer Reference Marketing, Customer Success, and Sales to identify and nurture advocates and build customer stories, case studies, and testimonials that reinforce Proofpoint's value.
• Partner with Finance, Customer Success, and Product to monitor and report on KPIs such as churn rate, NPS, product usage, and other engagement metrics.

Requirements

• Strong ability to translate complex product capabilities into compelling, customer-centric messaging.
• Strong understanding of email security challenges, including phishing, malware, and BEC.
• Demonstrated experience developing and executing retention or post-sale engagement strategies across onboarding, adoption, and renewal customer lifecycle stages.
• Excellent written, visual, and verbal communication skills with the ability to create compelling, value-based content for various customer stakeholders.
• Exceptional cross-functional collaboration, stakeholder management skills, and experience partnering with Customer Success, Product, and Renewals Sales.
• Analytical mindset with a bias toward action and getting things done.
• Ability to work independently and adapt quickly.
• 6+ years of product marketing, lifecycle marketing, or customer marketing experience in enterprise IT or security, with at least 2 years in a senior or strategic role.
• BS/BA degree, preferably in business or technical concentration.

Nice to Have

• Experience with cybersecurity or email security solutions.
• Experience creating in-app experiences and digital content.
• Familiarity with KPIs such as NPS, product usage, and engagement metrics.

Qualifications

• 6+ years of experience in product marketing, lifecycle marketing, or customer marketing in enterprise IT or security
• At least 2 years in a senior or strategic role
• BS/BA degree, preferably in business or technical field

Benefits & Perks

• Competitive compensation
• Comprehensive benefits
• Learning & Development programs including leadership and professional development workshops, stretch projects, and mentoring
• Flexible work environment with remote options, hybrid schedules, and flexible hours
• Annual wellness and community outreach days
• Recognition programs for contributions
• Global collaboration and networking opportunities
• Wellbeing program with paid Wellbeing Days and Volunteer Days
• Work from Anywhere option