Sr Product Marketing Manager

About the Role

Key Responsibilities

• Serve as the marketing expert for solution storytelling, focusing on crafting compelling value propositions, differentiators, and use cases that resonate with diverse audience segments.
• Ensure consistent, cohesive messaging across all marketing channels.
• Develop and execute go-to-market plans that effectively introduce new products to targeted customer segments in collaboration with product management and sales teams.
• Establish KPIs, reporting, and analysis for product launches.
• Lead strategic campaign development that results in increased demand, usage, and adoption, working in partnership with growth marketing and brand communication partners.
• Establish KPIs, reporting, and analysis for marketing campaigns.
• Maintain a thorough understanding of the marketplace, competitors, and customers and evangelize that information to key stakeholders.
• Understand and document personas, pain points, and customer journeys.
• Guide the development of customer stories, testimonials, webinars, and thought leadership content.
• Develop and deliver content and collateral materials that educate and empower the sales teams to have more informed conversations, build trust with customers, and support pipeline growth.

Requirements

• Bachelor's degree in marketing, communications, advertising, or a related field.
• 7+ years of marketing experience, preferably in a B2B category.
• Strong knowledge of product marketing principles, methodologies, and best practices.
• Experience creating and implementing product solution marketing plans and strategies to enhance customer adoption and retention.
• Excellent people and influencing skills to interact with marketing colleagues, cross-functional teams, and external partners.
• Passion for understanding customer needs and translating them into actionable insights.
• Superior project management skills and ability to prioritize.
• Strong understanding of go-to-market strategies, messaging, and segmentation.
• Exceptional written, verbal, and presentation skills with the ability to tailor messaging to diverse audiences.
• Strategic thinker with analytical and problem-solving skills.
• Ability to multi-task in a high-volume, fast-paced, and entrepreneurial environment.
• Experience managing project-specific timelines and resources.
• Understanding of marketing automation, lead generation, and emerging marketing technologies.

Nice to Have

• Experience in healthcare, educational content, or education technology.

Benefits & Perks

• Flexible and generous paid time off
• Competitive medical, dental, vision, and life insurance
• 401(k) employer matching program
• Parental leave
• Wellness resources
• Charitable matching program
• Hybrid work
• On-site workout facilities (Leawood, Gilbert, Burlington)
• Community outreach groups
• Tuition reimbursement