Sr. Product Marketing Manager

About the Role

Key Responsibilities

• Own positioning, messaging, and GTM strategy
• Define and evolve value propositions, messaging pillars, and sales narratives tailored to SMB buyers and decision-makers
• Shape the GTM strategy for our Small Business product line, ensuring it's insight-driven and segment-specific
• Use customer, market, and competitor research to refine our message and drive differentiation
• Lead cross-functional product launches, coordinating with Sales, Product, and Marketing
• Own SMB roadmap communications to ensure every update drives awareness, interest, and adoption
• Translate product features into real-world benefits that resonate with small business customers
• Build and maintain battlecards, pitch decks, objection handlers, and persona-based playbooks
• Deliver training, updates, and competitive insights that empower inside sales and account teams
• Help optimize segmentation, targeting, and outreach strategies with Sales and Marketing
• Lead primary and secondary market research initiatives, including talking to customers, interviewing lost deals, and partner analytics
• Track competitor activity and trends to identify opportunities and threats
• Analyze performance metrics (win rate, retention, funnel velocity, campaign effectiveness) to drive next-step recommendations

Requirements

• 7+ years of relevant work experience, including 4+ years in product marketing roles in B2B SaaS, fintech, or SMB-focused businesses
• Proven experience building go-to-market plans, crafting messaging, and enabling sales for technical or complex products
• Strong analytical and research skills used to validate assumptions, surface insights, and measure what matters
• Exceptional writing, storytelling, and presentation skills
• Experience in small business preferred
• Bachelor's degree in marketing, business, communications, or related field
• Comfortable owning an entire segment including messaging, GTM, enablement, and performance
• A strategic yet scrappy product marketer with a bias toward action, insight, and results
• An exceptional communicator who can influence cross-functional partners and clarify complexity
• Customer-obsessed—leading with insight and empathy, always seeking to solve real problems
• Highly collaborative but not consensus-driven

Nice to Have

• Experience in small business

Qualifications

• Bachelor's degree in marketing, business, communications, or related field

Benefits & Perks

• Health, dental and vision insurances
• Retirement savings plan
• Paid time off
• Health savings account
• Flexible spending accounts
• Life insurance
• Disability insurance
• Tuition reimbursement
• Additional comprehensive and market competitive benefits