Sr. Product Marketing Manager, FireTV, CAPE Developer Marketing

Amazon

Austin, TX

Full Time

Senior

129k-213k

8 days ago

Job Description

About the Role

The Content and Partner Engagement (CAPE) team within Amazon's Devices organization is seeking a Senior Product Marketing Manager to drive global developer adoption of Fire TV products and services. This role combines strategic thinking with hands-on execution to shape how developers build experiences for millions of Fire TV customers worldwide. The position involves defining the developer experience for Fire TV, creating compelling narratives around developer offerings, developing and executing go-to-market strategies, and fostering developer engagement through programs and events. The work is data-driven, aiming to grow the developer audience and enhance the Fire TV experience within a culture emphasizing transparency, trust, and empowerment.

Key Responsibilities

Define product positioning and messaging strategy for Fire TV's developer offerings
Create and execute go-to-market plans for new developer features and services
Develop a wide range of compelling marketing content (blog posts, case studies, etc.)
Lead developer engagement programs, including events and advocacy initiatives
Collaborate with product teams to influence roadmap based on developer insights
Measure and optimize marketing programs using data-driven approaches

Requirements

8+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience building, executing and scaling cross-functional marketing programs
Experience leading go-to-market for consumer software or hardware product launches
Experience creating and managing complex, cross-team project plans

Nice to Have

Experience using SQL or other analytical tools for data analysis
Experience with customer segmentation, profiling, and targeting

Qualifications

Formal educational background is not explicitly specified, but extensive marketing experience is required

Benefits & Perks

Competitive salary ranging from $128,600 to $212,600 depending on location and experience
Total compensation including equity, sign-on payments, and other benefits
Medical, financial, and other benefits as part of the total package
Workplace accommodations and support for applicants with disabilities