Sr. Product Marketing Manager - Hybrid or remote

About the Role

Key Responsibilities

• Execute go-to-market plans for new product launches and enhancements with marketing colleagues and business partners
• Develop product messaging, including tailored messaging for multiple audiences
• Develop playbooks, slides, talking points, collateral pieces, FAQs, videos, and other resources for use by sales in discussing products and services with customers
• Create product-specific and product family marketing materials and resources
• Collaborate on the ongoing evolution of established products to ensure marketing messaging and materials remains relevant, up-to-date and differentiated over time
• Support product naming and trademark research and registration
• Assess and interpret stakeholder needs and requirements
• Collaborate on product-related content for initiatives owned by marketing colleagues, such as public speaking engagements, digital marketing campaigns, sales presentations, and more
• Manage approvals for all messaging and materials from multiple reviewers (legal, regulatory, branding, product)
• Identify and support ongoing and ad hoc marketing activities
• Work independently and own projects from end-to-end
• Foster trusting and collaborative relationships with business stakeholders, SMEs, legal and privacy partners, marketing colleagues, and internal and external creative services partners
• Utilize marketing metrics to monitor and enhance effectiveness of your work
• Work with leadership to prioritize your responsibilities to align with business objectives and drive maximum impact

Requirements

• 5+ years of professional writing and editing experience
• Proficiency with Microsoft Office application suite, particularly Word and PowerPoint
• Demonstrated ability to clarify, manage and prioritize several deliverables simultaneously
• Experience launching products in the marketplace
• Experience working in a matrixed, fast-paced, dynamic environment
• Ability to manage ambiguity and shift projects and priorities to meet the changing landscape
• Ability to be highly organized and to multi-task, managing a high volume of tactics from concept to execution to optimization
• Ability to model positive, collaborative behaviors that are core to a culture of inclusion and diversity
• Desire to work independently and drive area of responsibility towards quality and success

Nice to Have

• 5+ years marketing experience, B2B healthcare experience
• Solid personal communication skills and the ability to build collaborative relationships across a broad range of disciplines, interests, and organizations

Qualifications

• Educational background is not explicitly specified but implied to include relevant professional experience

Benefits & Perks

• Comprehensive benefits package
• Incentive and recognition programs
• Equity stock purchase
• 401k contribution
• Salary range from $89,900 to $160,600 annually
• All benefits are subject to eligibility requirements