Sr. Product Marketing Manager, Influencer Early Access Program
Microsoft
Job Description
About the Role
We're seeking a leader to drive the influencer strategy for our Microsoft 365 Copilot influencer early access program. This role, Sr. Product Marketing Manager, Influencer Early Access Program, will drive Microsoft's leadership in the productivity AI space by building and scaling an early access program that empowers creators to showcase new Copilot features before public launch. You will manage the end-to-end influencer experience—identifying and onboarding creators, enabling early access to Copilot innovations, and amplifying authentic stories that shape public perception and accelerate adoption. The ideal candidate should be comfortable using AI & experimenting with new products, fluent in influencer culture, confident presenting to external audiences, and passionate about connecting product innovation with real-world impact. Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees, we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. We build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond. We are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.
Key Responsibilities
- Partner with engineering leadership to develop and maintain a strategic roadmap for new features that will drive the perception of Microsoft as a leader in AI and appeal broadly to influencers.
- Test and evaluate upcoming features for influencer readiness and create clear, actionable guidance to support their value.
- Lead onboarding and demo sessions to ensure influencers are confident and capable of showcasing new capabilities.
- Identify new influencers and strategically evaluate how to expand the program.
- Drive always-on communications with influencers, including regular check-ins and proactive updates.
- Coordinate embargoed pre-briefings with public relations (PR) to prepare influencers for upcoming announcements and feature launches.
- Track and maintain an up-to-date list of active influencers, including evaluating their impact, reach, and promotion of the program.
- Build and manage a feedback loop between influencers and engineering to inform product development.
Requirements
- Experience building and scaling influencer or creator programs that drive product awareness and adoption.
- Experience presenting to external audiences and shaping public narratives.
- Experience utilizing data and insights to drive program strategy.
- Master's Degree in Marketing, Computer Science, Business or related field AND 3+ years experience in Product Marketing OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in Product Marketing OR equivalent experience.
- Experience working successfully cross-functionally.
- Experience with AI products and technologies.
- Experience developing enablement resources and guidance that empower creators to confidently showcase new features.
Nice to Have
- Master's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in Product Marketing.
- Bachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in Product Marketing.
- Additional or Preferred Qualifications.
Qualifications
- Master's Degree in Marketing, Computer Science, Business or related field AND 3+ years experience in Product Marketing
- Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in Product Marketing
Benefits & Perks
- Industry leading healthcare
- Educational resources
- Discounts on products and services
- Savings and investments
- Maternity and paternity leave
- Generous time away
- Giving programs
- Opportunities to network and connect
Working at Microsoft
Microsoft's culture emphasizes a growth mindset, innovation, collaboration, respect, integrity, accountability, and inclusion. The company is committed to creating a positive, inclusive work environment where all employees can thrive and contribute to shared goals.
Job Details
Job Skills
Key skills identified from this job posting
Sign upto access all insights for this job
About Microsoft
Website
microsoft.com
Location
Redmond, WA
Industry
Software Publishers
Similar Jobs
Other opportunities you might be interested in
Lead Product Marketing
AT&T
ANALYST PRODUCT MARKETING IV
TE Connectivity
Product Marketing Associate Director
Wolters Kluwer
Product Marketing Director
Applied Materials
Product Marketing Associate Director
Wolters Kluwer
Product Marketing Manager
BlackArrow