Sr. Product Marketing Manager Premier Events

About the Role

Key Responsibilities

• Deliver impactful results through support of key strategic marketing initiatives for major Premier Events and related fan engagement programming, competitive tournaments, and co-marketing partnerships.
• Own GTM strategy for major Premier Events and related programming, competitions, activations, and partnerships.
• Coordinate with Premier Events team and champion their needs so that the TPCi cross-functional teams are fully informed to conduct aligned marketing activities to meet business goals.
• Work with Premier Events and cross-functional teams to develop pragmatic processes to support evolving marketing strategies and initiatives on a global scale.
• Lead communication and execution with both internal and external partners to ensure all stakeholders and organizations are properly informed and campaigns launch as planned.
• Lead development and review of creative materials, Premier Event asset management, and product reviews, including internal/external feedback loops and approvals.
• Lead maintenance of marketing calendars, ensuring milestones are up-to-date and communicated to key stakeholders in all partner offices and organizations.
• Lead creation and maintenance of campaign performance reports, tracking against business and marketing KPIs.
• Define and communicate a clear, differentiated, defensible, and monetizable market position based on deep knowledge of customers and market.

Requirements

• Six (6) to eight (8) years of relevant professional experience, including at least four (4) years in a product, brand, or event marketing or a similar agency role.
• Bachelor's degree in Marketing or an equivalent combination of education and experience.
• Experience marketing live events and coordinating with cross-functional teams and business partners through prioritization of internal and externally owned activations.
• Understanding of esports and strategies to create impactful results across live arena experiences and multiple digital livestream broadcasts supporting different business segments.
• Experience coordinating with external business partners to ensure strategic alignment in co-marketing partnerships supporting live events.
• Experience working with global brands, marketing consumer products, entertainment franchises, or consumer events is preferred.
• Experience managing development of 360 marketing programs utilizing paid-earned-owned frameworks.
• Experience leading cross-functional marketing teams to execute campaigns, especially social media and digital marketing teams.
• Experience working with agencies and external partners to execute marketing initiatives.
• Ability to align strategies, manage approvals, and coordinate with stakeholders, licensors, IP owners, and corporate partners, especially in Japan.
• Understanding of Paid Media platforms and best practices is preferred.
• Familiarity with audience segmentation data and utilizing it to drive decisions and content direction.
• Strong program management skills to support hype, launch, and sustainment marketing activities.
• Outstanding communication skills and the ability to work across teams and communicate marketing goals/results at various levels.
• Ability to adapt to changing deadlines, emerging needs, policy changes, and nuances in product development and live events.
• Proven problem solver with good judgment, organized, and process-oriented with the ability to manage multiple projects.

Nice to Have

• Knowledge of the Pokémon brand is a plus, but not required.
• Willingness to learn more about the Pokémon brand and develop a passion for Pokémon.

Benefits & Perks

• Competitive cash-based compensation programs.
• 100% employer-paid healthcare premiums.
• Generous paid family leave.
• Employer-paid life insurance.
• Employer-paid long and short-term income protection insurance.
• US Employees: 401k Employer Matching.
• UK/IRE/MX Employees: Pension Employer Contributions.
• Fitness reimbursement.
• Commuter benefit.
• LinkedIn learning.
• Comprehensive relocation package for certain roles.
• Hybrid work environment.