Sr Specialist Shopper Marketing Job Details | Nestle Operational Services Worldwide SA

About the Role

Key Responsibilities

• In collaboration with the Walmart Inc. Shopper Marketing team, support annual planning processes, understanding unique business needs and developing strategy to achieve customer and company objectives.
• Develop and execute shopper marketing strategies that drive sales and increase brand awareness on Sam's Club business.
• For Sam's Club, develop and execute omni-shopper marketing campaigns including, but not limited to, in-store activations, digital media & paid search, ensuring alignment with brand and sales objectives.
• For Sam's Club, end to end coordination with agencies and vendors from briefing process through post-performance completion as needed to facilitate programs and maintain Vendor Management System records.
• Program analysis, to evaluate efficacy and define key learnings, and coordinate cross-functional communication of results.
• Utilize analytical tools and dashboards to generate actionable insights and drive program optimizations.
• For Walmart Inc, build and maintain essential budget and invoice tracking through established tools and financial systems.
• Collaborate with cross-functional teams, RMN partners and agency partners to develop, execute, optimize and measure shopper marketing campaigns across Walmart Inc.
• Monitor and analyze the effectiveness of shopper marketing campaigns and make recommendations for improvement for Sam's Club and Walmart Inc as assigned.
• Conduct research and analysis to gain insights into consumer behavior and preferences.
• Stay up to date with industry trends and best practices in shopper marketing.
• Build and maintain relationships with key stakeholders, including retail partners, agency partners and vendors.

Requirements

• 3+ years' work experience in Shopper Marketing roles in the CPG industry.
• Strong analytical and data analysis skills.
• Excellent communication and presentation skills.
• Ability to work collaboratively in a team environment and manage multiple projects.
• Familiarity with digital marketing trends and tools.
• Experience executing digital media through Retail Media Networks and third party vendors.
• Ability to work across the Microsoft office suite of tools (Excel, PowerPoint, Word, Teams).
• Basic financial acumen.
• Experience with Madrid, Scintilla, and syndicated data preferred.
• Retail Media experience preferred.
• Sam's MAP and WMC experience preferred.
• Agency experience and/or agency management experience preferred.

Nice to Have

• Solid understanding of Retal Media, programmatic media and paid search.
• Experience in shopper marketing or consumer insights.

Qualifications

• Formal educational qualifications are not explicitly specified in the description.

Benefits & Perks

• Not explicitly specified in the description.