Sr. Technical Product Marketing Mgr, Software, eero Marketing

About the Role

Key Responsibilities

• Be the end-to-end marketing owner for eero Plus premium subscription offering.
• Lead product marketing strategy for eero Plus including audience segmentation, positioning, messaging, and core value proposition; evaluate pricing and bundling for B2C and B2B audiences.
• Determine feature prioritization, messaging, marketing activation opportunities, branding, pricing, naming, and claims ahead of new features, services, and software launches.
• Post-launch, analyze competitor offerings and address eero's unique value through sales enablement materials.
• Collaborate with product teams to improve features and enhance the value proposition of eero Plus using customer insights and feedback.
• Develop growth marketing plans for eero Plus to drive adoption and engagement through strategies like on-site merchandising, lifecycle marketing, upsell, and partner marketing.
• Own prioritization and GTM strategy/execution for select software and service features across D2C, B2B, and B2B2C channels.
• Lead product marketing and GTM for the eero insight product, including messaging, positioning, and supporting B2B customer adoption.
• Support eero for service providers (ESP) by providing messaging, positioning, and GTM assets for new features or offerings.
• Conduct market research and customer insights to understand customer needs and preferences for software features and benefits.
• Coordinate with internal and external partners, including product, sales, finance, design, and marketing agencies.
• Work with global teams and build strong internal relationships within eero/Amazon and external partners.

Requirements

• Bachelor's degree.
• 8+ years of professional non-internship marketing experience.
• Proven track record of developing and delivering go-to-market plans.
• Experience in building growth and engagement marketing plans for consumer or B2B subscription offerings.
• Excellent written and verbal communication and interpersonal skills.
• Strong time management skills and ability to meet deadlines.
• Technical category experience or desire to become technically versed in networking/Wi-Fi.
• Passion for experimentation and continuous learning.
• Detail-oriented with a willingness to learn from failures.
• Creative thinking and ability to bring innovative ideas to marketing strategies.
• Deep understanding of research & insights, including analyzing customer data to inform strategies.
• Experience in product development, full funnel marketing, and GTM execution.
• Comfortable with executive interactions and cross-functional collaboration.
• Ability to juggle multiple priorities in a fast-paced environment.
• Strong communication skills and ability to influence internal teams.

Nice to Have

• A Masters of Business Administration (MBA) degree.
• Experience driving new business segment or service launches.
• Technical depth and business savvy to interface across organizational levels.

Qualifications

• Bachelor's degree.
• 8+ years of relevant marketing experience.

Benefits & Perks

• Competitive salary range from $124,100 to $277,700 depending on location and experience.
• Total compensation including equity, sign-on payments, and other benefits.
• Medical, financial, and other benefits as part of the total package.
• Workplace accommodations for applicants with disabilities.