Staff Marketing Operations Manager

About the Role

Key Responsibilities

• Manage and own the mobile measurement partner (MMP) technology, including creation of Smartlinks, troubleshooting issues, QA in-app data collection, and providing implementation requirements and SDK management with product development.
• Manage and own the onsite behavioral data analytics platform, including managing access, facilitating training, and working with vendors on roadmaps and feature requests.
• Manage internal roadmaps, prioritize incoming requests, and coordinate dependencies for owned capabilities.
• Partner with advertising and analytics teams on strategy and execution requirements.
• Write business requirement documentation, drive initiatives, and manage dependencies.
• Manage and communicate strategies, learnings, risk mitigation plans, accomplishments, and prioritization to senior management and the broader organization.
• Own budgeting, forecasting, accruals, and vendor relationship management.
• Evaluate MarTech landscape and compare against existing capabilities and business needs.
• Work across Intuit and the central GTM Tech Team on cross-Intuit capability strategies, representing stakeholders and understanding business use cases and data/tracking needs.
• Develop a deep understanding of the end-to-end architecture and MarTech Stack.
• Support collaboration with Insights, Privacy & AdTech Platform Solutions Team as needed.

Requirements

• 7+ years of professional experience in marketing technology management, product management, marketing operations, or related roles.
• Experience managing marketing technologies, mobile SDKs, and app attribution tracking, including implementation drivers, translating business requirements to technical requirements, and end-to-end QA.
• Experience with Kochava and other MMPs such as Branch and AppsFlyer.
• Experience with multiple digital marketing channels including Paid Search, Display, Email, Affiliates, Social, Native App, and Web Properties.
• Demonstrated high levels of ownership, responsibility, and initiative.
• Experience partnering with product managers, data engineers, and engineering architects to understand and define requirements.
• Strong communication skills, ability to influence across teams and levels, and communicate technical concepts to non-technical stakeholders.
• Detail-oriented with the ability to see the big picture, team player, excellent teaching and training skills, self-starter with a growth mindset.
• Ability to identify critical items and drive them to closure, balancing business needs and technical constraints.

Nice to Have

• Experience leveraging AI for productivity, efficiency, and performance.

Qualifications

• Educational qualifications are not explicitly specified in the description.

Benefits & Perks

• Competitive compensation package with a strong pay-for-performance rewards approach.
• Eligible for cash bonus, equity rewards, and benefits in accordance with company plans and programs.
• Pay based on factors such as job-related knowledge, skills, experience, and work location.
• Regular pay equity comparisons across categories of ethnicity and gender.