Staff Product Marketing Strategist

Intuit

Mountain View, CA

Full Time

Senior

158k-214k

15 days ago

Job Description

About the Role

Come join the QuickBooks Mid-Market Marketing Team as a Staff Product Marketing Strategist. Intuit's Global Business Solutions Group (GBSG) is committed to creating solutions to power prosperity around the world by meeting the needs of businesses ranging from solopreneurs to mid-market. We do this with an online platform of business solutions across accounting, payroll, time tracking, payments, bill pay, lending, and more. Part of the U.S. Marketing team, the Mid-Market Marketing team is seeking a highly motivated product marketing and strategy professional who is excited to make an impact on one of Intuit's 3 Big Bets: Disrupt the Small Business Mid-Market. The role involves translating market, product, and customer insights into strong strategies, partnering cross-functionally, and influencing product and marketing initiatives to meet partner and customer needs.

Key Responsibilities

Partner with our product management team to understand the needs of our partners (Accountants and Value Added Resellers), prioritize our roadmap to meet their needs, and drive business outcomes.
Partner with cross-functional teams to improve how they sell, and ensure the content, messaging, and positioning of our platform is tailored to the needs of these partners.
Understand the service needs of mid-market businesses by collaborating with Professional Services and Customer Success teams, prioritize the roadmap according to customer need and business opportunity, and craft the value propositions and messaging.
Interface with accountants and value added resellers (VARs) to understand their needs.
Define the accountant and VAR landscape, market size, and the opportunity size of serving these partners.
Influence the product roadmap based on partner needs in collaboration with product management.
Tailor messaging and positioning of our online platform for partners to convey benefits and assist them in communicating this to their clients.
Work with GTM teams to drive adoption and business results with these partners.
Understand the professional services landscape and mid-market needs to influence roadmap prioritization and service delivery improvements.
Craft messaging and positioning for value propositions delivered through professional services and customer success to drive platform adoption.

Requirements

BA/BS required, or equivalent work experience.
Experience in SaaS companies, B2B marketing, or consulting.
5+ years of professional experience in strategy and product marketing; familiarity with mid-market business solutions is a plus.
Ability to drive strategy formation with consumer insights and market intelligence.
Proven experience leading and influencing cross-functional teams to deliver outcomes.
Demonstrated ability to prioritize across a wide range of product solutions and initiatives.
Strong verbal, written, visual/presentation, and interpersonal communication skills.
High levels of ownership, responsibility, initiative, and a desire to drive measurable performance results.
Track record of making data-based business decisions balanced with experienced judgment.
Strong project management, analytical, and attention to detail skills.
Strong organizational skills, including leading and influencing without direct authority.
Ability to manage ambiguous or complex issues with thoughtful recommendations.

Nice to Have

Familiarity with mid-market business solutions.

Qualifications

Bachelor's degree or equivalent work experience.

Benefits & Perks

Competitive compensation package with a strong pay for performance rewards approach.
Eligible for a cash bonus, equity rewards, and benefits in accordance with applicable plans and programs.

Working at Intuit

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. The pay offered is based on factors such as job-related knowledge, skills, experience, and work location. The company conducts regular comparisons across categories of ethnicity and gender to promote pay equity.

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