Strategic Customer Segment Leader - Small Molecule Pharma Strategic Customer Segment Leader - Small Molecule Pharma

About the Role

Key Responsibilities

• Lead and influence senior members of cross-functional teams to define short and long-term strategies for the segment, aligning product and regional priorities into a single global strategy.
• Drive comprehensive market research and customer analysis to uncover deep insights into segment-specific needs, preferences, and buying behaviors, and provide actionable feedback to product teams.
• Partner with content and product marketing teams to craft and refine segment-specific messaging, value propositions, and content that resonate with customer expectations.
• Design and execute targeted marketing campaigns aimed at driving engagement, lead generation, funnel optimization, and conversions, adapting tactics to the most effective sales and marketing channels.
• Work closely with sales and field marketing teams to roll out segment-specific strategies, define sales activity plans, and ensure teams are equipped with necessary tools and resources.
• Collaborate extensively with sales, product, and service teams to ensure alignment between marketing strategies and overall business objectives, integrating customer insights into initiatives.
• Monitor and evaluate the effectiveness of marketing initiatives using data analytics, providing detailed performance reports to senior leadership for continuous improvement.
• Guide the development of customer journey maps for each key segment, identifying critical touchpoints and creating strategies to lead prospects through the sales funnel.
• Proactively monitor and analyze competitive activity within the Pharma segment to identify differentiation opportunities and refine strategies.
• Build and nurture relationships with Key Opinion Leaders (KoLs) and influential industry figures to influence market perception, drive brand credibility, and enhance visibility.

Requirements

• Bachelor's degree in Marketing, Business, or related field (MBA preferred).
• 10+ years of experience in strategic marketing, with a focus on customer segmentation and market strategy.
• 5-10 years of experience supporting or within the Small Molecule Pharma segment.
• Demonstrated success in leading and executing strategic marketing initiatives within complex market segments.
• Deep expertise in data-driven marketing, customer insights, and performance analytics.
• Outstanding communication, presentation, and interpersonal skills.
• Proven ability to drive results in collaboration with cross-functional teams in a fast-paced environment.

Nice to Have

• MBA or advanced degree in related field.

Qualifications

• Bachelor's degree in Marketing, Business, or related field (MBA preferred).
• 10+ years of experience in strategic marketing.
• 5-10 years of experience within or supporting the Small Molecule Pharma segment.

Benefits & Perks

• General base pay ranges from $138,000/year to $179,000/year, based on market location, knowledge, skills, and experience.