Strategic Marketing - Aerospace and Defense

About the Role

Key Responsibilities

• Define, refine, and integrate regional market plan with business unit leader, commercial leader, regional sales leader, and market segment leader
• Collaborate with Regional SaM team (FSA, SAM, etc) and develop integration, cadence, and feedback requirements
• Conduct regional market assessments aligned to global segment strategy and opportunities to identify, evaluate, and expand derivative, adjacent, and new offering and segments
• Identify and segment high priority customers and markets
• Drive LOS growth efforts by coordinating and leading Gate Reviews and capture and growth plan reviews
• Collect, assess and advocate NPD, PM&A, and business model opportunities for the market in the region
• Develop engagement plans to enable and lead targeted customer engagements with the right message at the right level to the right person at the right time
• Develop insights and inputs to influence marcom objectives and collaborate with the regional marcom leader for execution (messaging and brand elevation)
• Monitor competitive activities and contribute to segment competitive intelligence
• Develop budget and acquire Tools and Resources (Gore BCP, Consultants, Subscriptions)

Requirements

• Bachelor's degree in marketing, business management, or equivalent experience
• Minimum of 10 years experience in Aerospace & Defense in product management, business capture, or strategic marketing roles
• Capability to lean and apply market assessment skills from Market Assessment Essentials and/or the Big Picture Framework
• Large customer network across Aerospace and Defense industry with an ability to develop and leverage relationships at the executive level
• Proven ability to assess complex and/or emerging markets and to identify and qualify credible demand opportunities
• Proven ability to influence, manage performance, and resolve conflicts without authority and across functional and organizational lines
• Demonstrated ability to actively learn and develop new insights valuable to the business
• Ability to gain DoD Clearance
• Ability to travel up to 30%

Nice to Have

• Military or government acquisition experience
• Adept at Market Assessment Essentials, Big Picture Framework, or equivalent market assessment tools

Qualifications

• No additional formal qualifications specified beyond the degree and experience requirements

Benefits & Perks

• $165,000 - $200,000 per year
• Roles above $150k are eligible for the variable pay program each fiscal year, based on defined business performance metrics
• Medical, Dental and Vision benefits effective on Day 1 of employment
• Comprehensive total rewards package
• Associate Stock Ownership Plan and potential profit-sharing
• Benefits that offer choice and flexibility and promote overall well-being