Team Lead, AAdvantage Business Strategy and Design

About the Role

Key Responsibilities

• Develop detailed customer segmentation models to tailor program offerings, marketing, and engagement strategies for various SMB groups.
• Define and evolve compelling value propositions for key customer segments, informed by customer research, business performance, and competitive insights.
• Establish and manage structured customer feedback mechanisms (e.g., surveys, interviews, advisory councils), and ensure that findings translate into actionable program changes.
• Conduct ongoing market and competitor research to benchmark the AAdvantage Business Program, identify white space, and inform roadmap decisions.
• Design and implement a closed-loop feedback framework to ensure strategic and operational decisions are grounded in customer insights and measurable impact.
• Work closely with Marketing, Sales, Product, and Delivery teams to ensure alignment of strategic direction and successful implementation of new initiatives.

Requirements

• Bachelor's degree in Business Administration, Marketing, or a related field.
• At least 4 years of experience in business strategy, marketing, or a related field.
• Experience with customer segmentation, value proposition definition, and competitive analysis.
• Experience with customer feedback programs and closed-loop learning.
• Strong analytical and problem-solving skills.
• Excellent communication and collaboration skills.
• Strong leadership and management skills.
• Ability to think strategically and make data-driven decisions.
• Strong project management skills.
• Experience with data analysis tools and software, such as Excel, SQL, and Tableau.
• Experience with design thinking and human-centered design principles.

Nice to Have

• Master's degree in Business Administration, Marketing, or a related field.
• At least 6 years of experience in business strategy, marketing, or a related field.
• Experience with loyalty programs and customer loyalty strategies.

Qualifications

• Bachelor's degree in Business Administration, Marketing, or a related field.
• 4 years of experience in business strategy, marketing, or a related field.

Benefits & Perks

• Travel perks allowing access to 365 destinations on more than 6,800 daily flights.
• Health benefits including health, dental, prescription, and vision coverage from day one.
• Virtual doctor visits, flexible spending accounts, and wellness programs.
• 401(k) program with employer contributions available after one year, depending on the workgroup.
• Additional benefits such as Employee Assistance Program, pet insurance, and discounts on hotels, cars, cruises, and more.