Strategic Marketing Communications Leader - Western Hemisphere

About the Role

Key Responsibilities

• Collaborate closely with the strategic marketing team as well as other stakeholders, such as the commercial team, to ensure MarCom plans and tactics align with business objectives.
• Develop MarCom plans with a high focus on digital promotion and maximizing ROI.
• Lead the creation of innovative marketing campaigns, including tailored and purposeful content creation that resonates with the audience, as well as promotion tactics to attract the targeted audience.
• Oversee digital marketing requirements and execution, ensuring alignment with overall MarCom strategies.
• Utilize AI tools for data analysis, content and video creation, and campaign optimization to enhance efficiency and effectiveness.
• Establish key performance indicators (KPIs), perform regular analysis, and adjust tactics as needed.
• Develop and manage the MarCom budget, ensuring compliance with procurement processes.
• Provide leadership and guidance to Digital MarCom Specialists, MarCom Coordinators, content writers/graphic designers.

Requirements

• Bachelor's degree in marketing, communications, business, or another related field.
• 7 or more years' experience in digital marketing.
• 3 or more years working in a leadership role.
• Strong experience in leveraging AI tools and technologies.
• Strong background in digital marketing, including SEO, SEM, social media, and content marketing.
• Proven strong experience in developing and executing strategic MarCom plans.
• Demonstrated ability to lead and inspire a diverse team.
• Proficiency in analyzing data and making data-driven decisions.
• Experience in developing and executing creative marketing campaigns.

Nice to Have

• Experience with digital tool management and digital promotion tactics.
• Ability to adapt to changing market conditions and pivot tactics as needed.
• Strong collaborative skills to work effectively with cross-functional teams.

Qualifications

• Educational background in marketing, communications, business, or related fields.