Strategic Marketing Director

About the Role

Key Responsibilities

• Partner with the EVP of Marketing to define brand strategy, market positioning, and audience segmentation across Cotton's family of companies
• Lead the development and execution of comprehensive marketing plans to support business growth, drive revenue, and build brand awareness
• Manage, mentor, and grow a team of marketing professionals across content, digital, creative, and communications functions
• Coordinate campaigns, communications and strategy with C-suite and enterprise leadership
• Execute and sustain strategic partnerships with community leaders, brand partners and major cultural institutions
• Direct brand strategy enterprise-wide to ensure cohesion across primary and subsidiary brands
• Oversee the creation and implementation of multi-channel campaigns, ensuring alignment with business goals and consistent brand messaging
• Analyze performance data to measure effectiveness of campaigns and inform data-driven marketing strategies and optimization efforts
• Collaborate with internal stakeholders and executive leadership to ensure marketing priorities align with organizational objectives
• Guide the development of compelling content, creative assets, and thought leadership that elevate Cotton's brand in the market
• Drive customer and market research efforts to identify trends, inform strategy, and uncover opportunities for innovation
• Manage external agencies and vendor relationships to support campaign execution and creative production
• Ensure brand consistency across all subsidiaries, campaigns, and customer touchpoints by enforcing brand guidelines and creative standards
• Lead cross-functional project planning and establish clear processes, timelines, and performance metrics for all marketing initiatives
• Support new service launches, corporate initiatives, and major company events with targeted marketing strategies
• Monitor industry trends and best practices to keep Cotton's marketing efforts forward-thinking and competitive
• Report on ROI and key performance indicators to stakeholders, and provide strategic recommendations based on insights and results

Requirements

• 10+ years of experience in marketing, with at least 3-5 years in a leadership or director-level role
• Bachelor's degree in marketing, communications, business, or a related field
• Proven experience building and executing successful B2B marketing strategies, preferably in service-based industries
• Demonstrated success in leading teams and managing large-scale, integrated campaigns
• Excellent communication, collaboration, and presentation skills
• Strong analytical skills with experience in marketing performance metrics and reporting
• Proficiency in CRM and marketing automation tools (e.g., Hubspot, Sprout Social, etc)
• Deep understanding of digital marketing, content strategy, brand management, and lead generation
• Experience working with creative, content, and external agency partners
• Ability to thrive in a fast-paced environment and manage shifting priorities with agility and grace
• Highly organized, detail-oriented, and proactive in problem-solving and decision-making

Nice to Have

• Master's degree in marketing, communications, business, or a related field

Qualifications

• Bachelor's degree in marketing, communications, business, or a related field
• Master's degree a plus